SmartPromotion Newsletter. Vol. 1, Issue 3.

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SmartPromotion
Vol. 1, Issue 3.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Glad to see you again, and welcome to all the new faces!

In last issue we talked about doorway pages, and how to
create them. In this issue, I have a few tools that will create
doorway pages for you for FREE!

Yep, FREE is the most used word here :-)

Bob McElwain, from "STAT News" is our guest author. He
tells you how to grab your web surfers attention when they
enter your site... and what's important; make them STAY!

In the affiliate program section, I introduce you to a new and
popular product from the people at Net Detective that will
make you lots of money if you have a web site or E-zine.
I signed up for it myself, did some promotion, and made
a first sale withing hours!

I also wrote an article about how you should submit your web
site, and most important of all, how you should NOT do it!
It's too long to add in this issue, but you should read it on
line if you have a web site to submit!
http://www.smart-web-promotion.com/submissionform.htm

Oh, and while I have your attention: I have also compiled a
NEW E-book, based on the well know marketer Ken Evoy's
"Info-Product Masters Course".

This intensive course tells you how to create, produce and
online-sell your own E-book (or "info-product") and you can
download it for FREE! -Here we go again :-)

Over 5,000 people have taken the course in less than 1
month, and believe me, this is genuine "Best on the Net
Top Notch" info that should normally be paid for. But you
don't have to, because you're a subscriber! :-)

Click here to get this valuable information click here

Read and use the course, and you'll see the Internet with
different eyes!

-If you're persistent, and want to receive the 5-day course
via e-mail, click here:
mailto:timsweirdsite@sitesell.net

Ok, I'll leave it up to you to discover the rest, so enjoy this
issue, and don't forget to forward your friends a copy of
this newsletter, 'cause they also deserve it!

Happy promoting!

Dirk Dupon
mailto:webmaster@smart-web-promotion.com

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2. Smart Promotion Tip
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Join an E-zine ad swap service.

If you are an E-zine publisher, and you are looking
for advertisers, you may try to find more subscribers
first. Chances are big that many of your subscribers
will eventually be interested in advertising in your
newsletter.

If you want to know an easy way to gain subscribers,
you should use an ad swap service.

These services let you swap all your available (unsold)
advertising space with ads from other publishers, and
you can even buy additional ads in other publications
for a very reasonable price!

Chris Dillingham owns an excellent swap service, and
you can find out all about his service at:
http://www.advantageemailcoop.com

I've been using Chris' service for some time now, and
my subscriber base has increased enormously! I get
around 800-1000 new subscribers a month this way!

Try it, you'll love it!

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3. Guest Article
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The First Fold Makes Your Site! (Or Breaks It.)

By Bob McElwain

Visitors to your site are not looking to make a new friend.
They don't want to chat. And they don't give a darn what you
think about anything, least of all your product. They only want
to know:

1) What's in it for me?
2) Why should I believe you?
3) Why should I buy from you?

They will answer the first two questions to their satisfaction
within seconds. Only if they like these answers will they even
consider the third. And at least a partial answer to it must come
easily, or they'll never see your sales pitch.

Provided your page downloads quickly, visitors will stick
around until it does. But as it starts to load to the screen,
the first fold (screen) must fill rapidly. It must immediately
provide information that compels the answers you want your
visitor to decide upon. (If there are any graphics on the page,
be sure dimensions are included in the HTML so text will
quickly load up top.)

In the first fold, answers to the above questions must
flow from ...

1) Benefits, benefits, and more benefits
2) Demonstrated professionalism and expertise
3) Clear statement of the USP (Universal Selling Proposition)

More About Benefits

They must be presented with words. While not easy to define,
they are the only tool available to trigger the answer you want
to the question, "What's in it for me?" This part of the message
must be crafted as carefully as an ad central to a major
advertising campaign.

On a single product site, the home page headline shouts the
major benefit of the product. As with a good sales letter, each
word draws the visitor more deeply into the site. All is benefits.
And all points to the order form and a sale.

Most sites offer a variety of products and/or services, which
means the simplicity in a single product site can only be
approximated. The home page is the entrance to corridors
leading to the sale of different products. (Or to great information,
free stuff, etc.)

This requires even more judicious use of the top fold. The
benefits presented must be specific to products, rather than to
features of a single product. In the first fold, introduce those
products most likely to be of interest to an unknown visitor. A
possible alternative is to work with the products you most want
to sell.

Professionalism And Expertise

Demonstrate these as the first step in answering the question,
"Why should I believe you?" The way in which benefits are presented
goes a long way toward achieving this goal. Given a sharp,
professional presentation, your skeptical visitor is likely to say,
So far, so good." And to withhold final judgement, particularly as
to trustworthiness.

In this regard, the appearance of the site is fundamental.
Again looking at the first fold, all must support well stated
benefits. Even enhance them. A garish or cluttered page
destroys any credibility that might flow from the content.
Likewise for any graphic that does not enhance the
appearance of the site *and* the message.

About Your USP

When a visitor answers the question, "Why should I buy from
you?" with, "Okay, you'll do," he or she is ready to buy. And
the option to do so must be handy. Throughout, however, the
content must continue to provide solid reasons for buying, for
you don't know when the decision may be made. It is not likely
to happen in the first fold. The initial response, though, needs
to be at least, "Okay, I'll tag along a ways." A good USP is
sufficient to bring this response.

The USP may be incorporated in a logo, offered in a colored
cell within a table, or maybe as the last line on the screen at
the bottom of the first fold. Where it is positioned is not
important. But the visitor must see it and easily grasp its
meaning in the first or second scan of the first fold.

But What About The Rest Of The Site?

Pieces of cake. Really. Some may argue the most difficult
task in online marketing is generating targeted traffic. I don't
agree. While it takes a good deal of time, effort and often
dollars, it is largely a 1-2-3 sort of process. Do this, that,
and then that. Others have clearly defined the steps that need
to be taken, and the order in which to take them.

For me, the greatest challenge in marketing online is
building the first fold on the home page. If your visitor
scrolls down or clicks off into the site, you have a potential
customer. In fact you have one who is likely to grant you a
little slack. Thus perfection is not demanded throughout the
site. Top quality is sufficient. But the first fold must be
absolutely perfect.

Think of a newspaper. What part of it is assembled with the
greatest care. The top fold of the first page. It's what shows
in vending machines and on newsstands. How many millions have
bought a newspaper because a single headline grabbed hard? Many,
that's certain. Is the first fold on your website less important?

I have a strong hunch I can not demonstrate. Of those who
click off a site never to return, ninety-some percent do so
without leaving the first fold. Get it right and those who arrive
with, "What's in it for me?" will say, "This might do."
It's a giant step toward a sale.

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Article by Bob McElwain -Web marketing and consulting since
1993. For Newbie-Friendly Site Stuff, subscribe to "STAT News."
Send any email to mailto:join-stat@lists.dundee.net
Learn HTML in 3.5 hours! Download your FREE Kit:
http://sitetipsandtricks.com/sitekit.html

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Found this article useful? We have more! Check our promotion,
web design, and marketing articles, or submit your own article
at the web site:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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Atomz.com

Stop sending visitors away from your web site! Add a search
tool to your site, like the big boys do, and keep your web site
traffic with YOU!

Atomz.com is an online service that offers complete search
capability for your web site, so that when a visitor enters a
keyword search, your whole web site will be searched, and
the results will be shown, just like when you had your own
search engine!

And it's FREE! No banners are shown, just a small logo at
the left corner will be displayed, so your visitors won't be
distracted! Get your own search engine now, and keep
your site's traffic where it should be, right by YOU:
http://www.atomz.com

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Another search tool is NetMind. You can use it if your site
has under 500 pages and you have your own domain name.
http://www.netmind.com/html/webmaster.html

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Sign up with Cyber Bounty and turn your web site into a
money machine. This fast growing sponsor program
is free to join, there are no setup costs, and you get a
fully maintained freebie site and FREE mailing list.

Their pay out is excellent! You get from $1.00 to $6.00 for
every request that's een made from your link, depending
on the sponsor!

Be smart! Let them do the work and get your checks! :-)

Many webmasters REALLY do make thousands of dollars
per month! It's EASY with automatic code generation, just
cut 'n' paste, and you're off. To join, click here now:
http://www.cyberbounty.com

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5. Useful Sites and Tools
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NetCaptor

Instead of opening multiple browser windows to view
multiple web pages, use NetCaptor, a FREE browser
for surfing many pages at once.
http://cgi.zdnet.com/slink?30012:3825407

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DigiBuy

DigiBuy.com is an electronic shop for publishers of
software and shareware (like E-books). They take
online orders, process payments, and distribute your
products over the Internet. If you have an Ebook, you
should submit it to DigiBuy. Then sit back, and watch
the checks roll in... maybe :-)

I recently submitted my 'Web Site and E-zine Promotion
Made Easy" E-book to this service, and paid 20$ to get my
book listed. I don't know if this was a smart decision, but
I'll keep you informed. You can see my listing here:
http://www.digibuy.com/cgi-bin/order.html?smartweb

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The FREE Directory of E-zines
Place ads or promote your E-zine at:
http://www.netmastersolutions.com

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"Still clicking advertising banners? I don't think so."

Forget about banner exchanges and join Link Box! This
new service lets you link to other web sites with text links
only, and it will give you a lot of new traffic! You get 1000
FREE hits for signing up, so act NOW:
http://www.link-box.com/cgi-bin

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Any Browser

Make your site more viewable, usable and informative
for the majority of your visitors. You might be surprised
how other people see your pages!
http://www.anybrowser.com

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Accept Credit Card payments -without the costs!
ClickBank lets you accept all the major credit card
payments on your web site. Easy to set up!
http://hop.clickbank.net

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Domain names

There's so much hype and pressure to register tons
of domain names but it's not necessary to rewrite the
alphabet to use every possible word combination.
Namboy does all your domain-name brain-storming...
Great service!
http://www.nameboy.com/

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Bring new traffic to your web site!

iSyndicate, the Internet's leading syndicator of news
feeds, allows other Web sites to publish your headlines.

When someone clicks on the headline to read the story,
the reader is transported to your Web site to read the
article. You pay two cents for each visitor that comes to
you.
http://isyndicate.com

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Want new subscribers for your newsletter? For FREE?
Get your e-zine listed in the fastest growing publishing
co-op online. It's free and it makes the most of the power
of the Internet. See the rapid growth of your subscriber
base for yourself! http://www.time4profit.com/newsletters

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Do you have a Javascript problem? Here's an online
java tutorial. Free!
http://www.javascriptguide.com/

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks, and this months program is a new
software program called:

*** Turbo Surfer 2000 ***

You have all heard about the Net Detective program, right? I
am a reseller for it myself, and I have earned serious money
with it. It sells so well, because it appeals to a lot of people,
and at 25$ it's very affordable. Anyone with a PC and access
to the web can use the program.

Now the same people from Net Detective have started a new
popular product, called: Turbo Surfer 2000.

It's a software program that instantly increases your Internet
access speed without touching your PC or modem -so again,
this is something that many people will want to buy... meaning
that this program will make you a good secondary income.

Join today and sell this great tool within minutes. No fees, no
dues, no schedules, and no stress :-) Sign up here:
http://www.turbo-surfer.com/associate

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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There's a new domain name supplier on line. Rather than
having a traditional dot com, dot net or dot org domain name
you can now get a dot WS - which stands for World Site.
Go here to see: http://worldsite.ws/effect

You pay $70 for 2 years for a dot ws domain name. Not
cheap for an unrecognizable domain name, but hey,
this could become BIG in just a few months.

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If you have a promotion tip to share (like an affiliate program
that would be of interest to the rest of us) or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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AS Keyword Generator (314KB) Shareware

AS Keywords Generator creates keyword meta tags from
the content of your HTML page. It provides high relevance
between the contents of page and keywords, which makes
it very good for search engines and makes your site more
visited and popular.
http://www.simtel.net/pub/simtelnet/win95/html/askw10.zip

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Web Snake downloads entire web sites to your PC,
without FTPing into the actual site. Try the demo at:
http://www.esynch.com/websnake.html

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Hallway pages

A "Hallway page" is a page that consists of links to all your
doorway pages. All you have to do is submit the URL of
your hallway page to the search engines, and then the
search engine spiders will follow the links and will index
your doorway pages to be included in their engine.

You may believe that appearing in the top 10 is impossible,
but it's possible with patience, and knowing how to do it!

Steve Gibbs has created a simple to use doorway creator,
allowing you to create doorway pages with a few clicks. It's
easy to use, and (most important of all) it's FREE!

After you fill in the simple fields, you have to go to the small
menu bar at the top of the page to click "create". Then, just
upload to your site and you're done!

Download it from:
http://www.cashcreators.net/doorway.exe

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Here is another FREE doorway generator too make
doorway creation easy:
http://prosperity2all.com/doorwaypages/

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Or you could try out this brand new Advanced Doorway
Builder from Megasoftware. This one is not free! But it
doesn't mean that it's not good, you spoiled one :-)
http://hop.clickbank.net/hop.cgi?sidder/jmc1712

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9. Advertisers (Please visit these links. We need them,
and they need you! Thanks!)
------------------------------------------------------------

*** GET IT FOR FREE! GRAB ALL YOU CAN! ***
This web site offers free CD-ROM's, books, software,
Net Access, sweapstakes, and more interesting stuff
for the freebie hunters amongst you!
http://www.freebiestuff.com/free/t6l62f2823.htm

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Paul Hancox from "The Mouthpiece" wrote down all the
techniques that will send thousands of visitors to your
site each and every day - guaranteed! See for yourself:
http://hop.clickbank.net/hop.cgi

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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* Want to advertise in this newsletter? Swap ads? *
http://www.smart-web-promotion.com/ads.htm

To place your advertising banner on our pages:
http://www.smart-web-promotion.com/bannerad.htm