SmartPromotion Newsletter. Vol. 1, Issue 4.

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SmartPromotion
Vol. 1, Issue 4.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Today' issue if packed again with quality content. Author
Joe Robson has written an article about the difference
between writing on and off the Web. I have a tip to save
you money when you buy E-zine ads or use commercial
services, there are new tools for web masters, and our
URL's will take you to a few important promotion sites.

But first, let's talk about getting listed in Yahoo. It's every
serious web masters dream, because it brings lots of
new traffic to your site. Unfortunately, the truth is that
many try, but few succeed.

Well, I'm one of the lucky ones... I got my "Weird Web Site"
listed at Yahoo a few days ago. Don't believe it? Search for
"weird sites" at http://www.yahoo.com and you'll see that I'm
right there. Now you want to know the secret of course...

To be honest, there is no secret. In fact, it was easy to do
it. And you can do it too, without using Yahoo's business
service (that makes you 199$ poorer).

Just be sure your pages are packed with great content,
make it easy to navigate, and then click here:
http://www.smart-web-promotion.com/Yahoolisting.htm

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I am currently creating a new E-book, that will be filled with
articles about effective Web Site and E-zine Promotion. The
articles are written by the best authors in the field, and this
information rich E-book will be given away for FREE!

Yes, you read it right. I don't need your money for this :-)

To get your FREE copy, click this link.

-Windows 95/98/NT and Internet Explorer 4.0 or higher
are required to use the E-book. (Mac users, sorry...)

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Talking about advertising; be honest, how do you know
when your ad gets clicked on?

You don't, do you?

Well, I just came across a new web site called "Ad Track
Classified". The site has developed a magnificent system
which really can help you, and it is simple... as the best
ideas usually are :-)

The site only displays six ads at a time, so they get really
good exposure when visitors click to the site. The system
is FREE to use, and allows you to invite your friends or
associates to join, so your ads can quickly appear on
hundreds of sites all around the Net.

I urge you to check the site for yourself. I guarantee you
will be impressed at the exposure you'll get:
http://www.adtrackclassifieds.com/index.cfm?u=3682036

TIP: I almost forgot to point out that Ad Track Classified is
also an Associate program and an opportunity to earn
commissions ranging from $5.00 to $70.00.

Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it!

Happy promoting!

Dirk Dupon
mailto:webmaster@smart-web-promotion.com

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Sponsor Ad (Please visit our advertisers. We need
them, and they need you! Thanks!)
------------------------------------------------------------

"So, you wrote an E-book, and it's a great read, but
what now? Who are you going to give or sell it to?
And where will you do it?"

Don't worry anymore! If you want to learn everything
about E-book Marketing, click the link and get all the
answers to make your publication a HUGE success:
http://www.smart-web-promotion.com/ebookmarketing.htm

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2. Smart Promotion Tip
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Smart advertisers get discount advertising...

It's easy to save a lot of money on your advertising budget.
I'll tell you how to do it, but first you have to join ClickBank.
It's FREE, so you have nothing to loose.

Clickbank is a company that lets you accept credit card
payments from your web site. They send you a check when
someone purchases a product (this can be an E-zine ad,
an E-book or another product) from your site.

Click here to sign up first, and then come back:
http://hop.clickbank.net/hop.cgi?sidder

After you got your own account, you can start searching for
participating E-zines who accept advertising at the "market
place". There you will find all the companies who have their
payment service at Clickbank:
http://hop.clickbank.net/?sidder/marketplace

If you see an E-zine or another service you'd like to use, use
your own affiliate links to purchase advertising, and you will
save lots of money! That's how easy it is!

TIP: Use this tip to get my "Web Site and E-zine Promotion
for Idiots" DeLuxe E-book at 40% discount price! But don't
tell this to anyone else, ok?

-Yes, you can legally rip me off and walk away with it :-)

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3. Guest Article
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WHAT'S SO DIFFERENT ABOUT WRITING WEB COPY?

By Joe Robsen

Copywriting techniques that work offline, also work online.
We have to make some changes to accommodate different
reading habits. But the techniques for writing effective copy are the
same. And they have been around far longer than I have.

The need for good copywriting doesn't attract the attention
it deserves. Good persuasive copy does not attract attention
to itself. It sits there on the page delivering its message
skillfully and unobtrusively, focusing attention on the PRODUCT
and the READER. And quietly doing its job of selling.

Most successful Internet marketers employ excellent,
uncluttered copy. That's why they are successful.

It's easy and cheap to build a Website or set up a storefront.
And that's great. There's room for the small guy to compete
alongside the "big guns." With no previous business
experience one can build a 100 page super-duper animated site
in minutes. But when the sales don't come in, the answer seems
to be to change the animated GIF's, Java scripts, site banners,
and other gizmos to grab more attention.

Meanwhile successful marketers rake in sales with strong,
carefully crafted copy that sells. It's copy they've taken the
time to learn how to write or it was written by a professional.
They know it's WORDS that sell, not gizmos.

So What's Your Opinion, Joe?

Just four words. Write It To SELL!

After you have drafted the overall structure of your site and
BEFORE you design the fine details, decide WHAT you're
going to say and WHO you're going to say it to. Only THEN
begin writing.

Write it, rewrite it, and cut out the dead wood.
Crystallize your message. Hone it. Polish it. Examine
every single word; be sure it is relevant and has maximum
effect. Rewrite until you're sure it's a winner!

Don't be tempted to "make do." If it takes a week and it's
still not right, take another. And another if necessary. Keep
at it until you're absolutely convinced you can't improve a
single word. Remember your profits are at stake!

An Excellent Tip.

Print your copy and read it out loud. If it doesn't sound like
everyday conversation, something is wrong. Have a friend
read it to you. If she stumbles over a word or has to reread
a sentence, rewrite it.

Then build your site around your copy.

Only add graphics that enhance and support your copy!
Most logos, banners, and gizmos distract readers from
the most important element on your site - your sales
message.

Other Important Points.

1) If your pages haven't got headlines, add them NOW.

2) Fire your BIGGEST GUN first - in your headline.

3) Push your USP into your reader's face.

4) Pack your message with Benefits, Benefits, then more
Benefits. And describe every single one your product offers.

5) EMPHASIZE your key points.

6) Use plenty of white space.

7) Break your copy into bite-sized chunks.

8) Make your copy as long as it needs to be to get your
WHOLE message across.

9) Be imaginative with testimonials. Don't just list them
on a separate page. Your readers won't look for them.

10) Make it easy to contact you from every page.

11) Make it EXTREMELY easy to order and SHOW your visitor
how to do so.

12) TELL your reader what to do. (e.g. Order Now!)

13) Restate your guarantee on your order page.

14) After the order is submitted, inform your customer
it has been received. Send a thank-you email containing
reassurance, details of delivery, and so forth.

15) Be totally professional about absolutely everything.

So there you have it. A brief summary of copywriting
techniques used by successful marketers and copywriters on
and off the Web! People with the good sense to stick to
PROVEN methods which achieve EXTRAORDINARY RESULTS!

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Article by Joe Robson of Copywriting Solutions whose popular
web site at http://www.adcopywriting.com is BULGING with
great Web and Copywriting Tutorials and reprintable Articles.
You can Subscribe to his Free Newsletter by sending a blank
email to mailto:copywritersdigest-subscribe@topica.com

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Found this article useful? We have more! Check our promotion,
web design, and marketing articles, or submit your own article
at the web site:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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The Ad Stop

Don't wait for visitors to come to your site, you must
ASK them to come to you!

You need to do some active marketing when you want
traffic to your web site, in other words, you must find
your potential customers first, and then get them by
the neck and lead them to you.

It's not difficult, it only takes time, but this web site can
help you. It contains a lot of resources that will make
them come to you. They have Advertising networks,
interactive agencies, Opt-In Email, Search Engine,
Help Online courses, site promos etc...

Click here to make some noise:
http://www.theadstop.com

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Here's a tip on how I got 1500 hits in 1 week time!

I recently tried a Low Budget Advertising service, called
Lotto4cash. I was a bit skeptical in the beginning about
this way of getting traffic, but I tried it out anyway... and it
worked fine! I got over 1500 hits in 1 week!

Lotto4cash sends people who play Lotto to your web
site and keeps them there for 30 seconds to get their
FREE Lotto ticket. That's enough time to capture their
email address or let them subscribe to your E-zine...

I paid $34.99 for a guaranteed minimum of 1000 hits
-though 1500 or more is the norm. But the good things
is, if you don't get your 1000 hits, they give you a FREE
week!

You can check how many people have seen your site via
a special web page, so there's no cheating possible.

Try it, it really works!

Click here: http://www.lotto4cash.com/pages/90453 and
go down to the bottom of the page and click the link that
says "Want 1500 plus hits?"

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Babblebot

Be careful when you use repeat keywords... Don't repeat
them over and over, but use this tool to get your keyword
density on your home page to between 2.1 and 2.8%.
Get it under the TOOLS section at:
http://www.babblebot.com

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Billboards

Design an optimized web page to promote your web
site. You provide some info and a new billboard is
instantly created and ready to be submitted to the
search engines.
http://www.Cv2.com/

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Lots of tools here for webmasters, marketers,
entrepreneurs and businesses. Ecommerce, affiliate,
graphics, tutorials, articles and much more.
-Also notice the great URL:
http://www.toolsforthe.net/

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If you have a website, or want to build a new one,
check out these tips and techniques:
http://www.designmore.com

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123 Domains

This is probably the cheapest place for registering
domain names: 27.98$ for 2 years! They also offer
you the possibility to park your domain name.
http://123domains.com/

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Quickbanner

Here's a FREE online banner generator. Nice selection
of images to choose from. Just select the banner style
you want and add the text. Easy!
http://www.quickbanner.com

And here's another one:

Instant Online Banner Creator
http://www.crecon.com/banners.html

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5. Useful Sites and Tools
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Sanface allows you to enter your text, click a button,
and returns a complete PDF document. Handy.
http://www.sanface.com

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Writers: if you have written an article but not developed
a list of editors, you may submit your articles to the
directory at http://www.EzineArticles.com and your
article will be distributed in the weekly digest.

It will also be eligible for distribution via EzineNewsWire,
in either the weekly or daily versions.

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Did you ever think about creating an E-book? It's a proven
fact that E-books boost your web site's traffic to unlimited
heights! It's easy to create one, we'll show you here:
http://www.smart-web-promotion.com/e-books.htm

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Go 2 Graphics
Free design sets to pick from. No money involved!
http://www.2ginc.com/

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks, and this months program is a new
software program called:

*** Make Your Knowledge Sell ***

If you know "Make Your Site Sell", Ken Evoys first book on
Internet Marketing, you're already convinced that Ken knows
his stuff. His E-book brought many marketers and web
masters great value for a very low price!

Well, Ken did it again, and this time he has teamed up
with Monique Harris. They have the knowledge, and they
offer you the chance to share in their profits by becoming
a reseller for their new E-book called "Make Your Knowledge
Sell".

They pay you a nice commission if you help them to sell
their new E-book on the Net.

The manual offers incredible valuable content (without it
you wouldn't be reading these words!) and you can read
more about it on this exciting web site:
http://myks.sitesell.com/weirdsite.html

It's not necessary to purchase Ken's books to join the
affiliate program. You can sign up as a reseller for free.
But Ken has found out that all of his top affiliates have
read (and used) his book!

The affiliate stats are outstanding, and so is the personal
service that Ken offers to his "co-workers". If you have a
problem, or need special advice, Ken will be there for you
within hours.

I don't know any other caring guy like Ken! He even send
you weekly tips to improve your selling techniques. Yes,
it all sounds too good to be true, but it IS!
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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Here's a tip contributed by Brian Alt, from List-Universe.com.

"There's another E-zine directory on line, called DOLIST. Go
to http://www.dolist.net/annuaire_inscription_lire_en.asp
and click that you agree to their terms of service. You'll be
taken to a form where you submit your ezine's details.

Keep your description and keywords in a text file, so
the process will go easy and fast. Then click "Ok!"
and your ezine will be added shortly. You will see
clicks coming your way in hours!"

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If you have a promotion tip to share (like an affiliate program
that would be of interest to the rest of us) or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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SERanker v1.23 (3.3MB) (for Win 95/98/NT)

This webposition analyzer and promotion tool enables web
masters to draw more traffic to a site. It examens a site's
search engine ranking, so positioning can be improved,
and tells you areas of your main page which could be
improved. Easy to use, so grab it and try it out:
http://www.monocle-solutions.com/seranker/seranker.shtml

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Post Agent

You can now post your messages to hundreds of Usenet
groups at the same time with the help of Post Agent. Get
a free demo copy. (Limited to only 5 postings at a time.)
http://postagent.com/default.asp?fromAgentID=2303

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NetScout 1.0 (1.1MB)

A FREE web-search tool. It can be used to search
information/files on the internet.
http://finansoft.hypermart.net/NetScout.zip

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9. Advertisers (Please visit these links. We need them,
and they need you! Thanks!)
------------------------------------------------------------

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< and get Your TWENTY-FOUR FREE bonus gifts >
Click here mailto:subscribe@tucats-design.com

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"How to start and grow your internet business; and how
to make it a roaring success with killer strategies from
the top 15 marketing masters of our time. 100% succes
guaranteed!" Click to read more:
http://www.smart-web-promotion.com/marketing

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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