SmartPromotion Newsletter. Vol. 1, Issue 5.

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SmartPromotion
Vol. 1, Issue 5.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Smart Software
8. Advertisements
9. Contact Information

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1. Editors Note.
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Dear subscribers,

Here's an interesting tip for those of you who have (or plan to)
create an E-book.

Many E-book authors have created their E-book in .exe format.
These E-books require the Windows operating system and the
Internet Explorer browser, but unfortunately, people using the
Macintosch OS can not read .exe books.

Because it is expensive for authors to purchase software to
create .pdf files, those computer users don't have access to
lots of information... until now that is!

Today, the people from Adobe give you the chance to convert
a variety of documents into Adobe PDF files... for FREE!

Here's the URL to do it:
http://cpdf1.adobe.com/index.pl?BP=IE

Note: you can only create 3 E-books, so be sure to have
everything in the right place when you submit your pages!

Using the online .pdf creation service is easy:

- First you register for a free trial.
- Then you upload your file, or type in the URL of your Web
page that needs to be converted.
- When your file is converted, you can download it or receive
it as an e-mail attachment in your mailbox.

Oh, and if you have created your E-book, you can submit a
demo version for free to the following web sites, and it will
be downloaded by thousands of people. Don't believe it?

Okay, just try it, and you'll see that it works.

-The Free Site
http://www.thefreesite.com/amazsubm.htm

-The Freebie Directory
http://FreebieDirectory.com/Webmasters

For more information on E-books, visit our E-book page:
http://www.smart-web-promotion.com/e-books.htm

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Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it!

Dirk Dupon
Mail comments or questions to:
mailto:webmaster@smart-web-promotion.com

TIP: You don't have to buy a Windows book to learn about
your PC's operating system. There already is one on your
hard drive!

The file tips.txt contains lots of information on Windows
including a full list of all of the keyboard shortcuts. Just
click Start and point to Find Files and Folders. When the
Find dialog box opens in the Named box type tips.txt and
click Find. Open the file with Notepad and there is your
handbook. Smart, eh? :-)

Dirk Dupon
mailto:webmaster@smart-web-promotion.com

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Sponsor Ad (Please visit our advertisers. We need
them, and they need you! Thanks!)
------------------------------------------------------------

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And where will you do it?"

Don't worry anymore! If you want to learn everything
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2. Smart Promotion Tip
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About Domain Name Selling.

You may have heard about the crazy domain names selling
at E-Bay and other auctions for millions of dollars.

Well, you'll be glad to hear that there's still hope for us, poor
people... because not all the good domain names are gone!

A good domain name is hard to find these days, but what if
I told you about a way to get hundreds of excellent domain
names every week? For FREE!!!

Yes, I was also sceptical about this, and subscribed to
this FREE list that sends out domain names that become
available because their owners didn't register them again.

I was soon amazed at the domain names that were in
this list: ComicGuides.com, MedicineSite.com,
CarTrends.net, LinkSearchers.com and much more.

Although this list was free and free is good, I quickly
became a paid subscriber, and so far I've registered
over 30 domains from these weekly expired lists and
in just the last two weeks, I've made over $300 selling
their lists as their affiliate!

If you are interested in the domain name game, I highly
recommend you to become a paid subscriber because
then you have immediate access to the great domains.

If you are just a "free subscriber", you get the lists one
month after I do as a paid subscriber... Guess what?

Yep, the great names are gone!

So do not miss this opportunity, it could be a real money
maker for you! It is for me!
Click to subscribe:
http://www.smart-web-promotion.com/domainnames.htm

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3. Guest Article
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10 TIPS FOR SUCCESSFUL EZINE ADVERTISING

By Michael Southon

When it comes to advertising, I've tried just about everything.
I tried free classified ad sites, I tried FFA sites, I tried banner
exchange programs.

The results? Not much.

I was tired of hearing that the Internet is the largest market in
human history. Maybe so, but how could I reach those millions
of people?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called 'opt-in' lists because everyone
who receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People read
ezines and they'll read your ad. And if you've matched the
ezine to the product you're selling, you've reached your target
audience.

There are currently around 90,000 ezines being published every
month. So whatever you're selling, there's more than likely an
ezine that will take your ad straight to the audience you want to
reach.

Ezine advertising is not only effective, it's cheap as well. A 5
line ad in an ezine that goes to 3000 people will cost you
between $5 and $20 per issue.

As a general rule, you'll always get back at least the cost of
the ad, and usually much more. So there's very little risk.

But there are some tips for successful ezine advertising. Here
they are:

1. The first and most important rule is:
"Track your Ads!" Say you place an ad in 5 different ezines and
get a hundred responses. If you don't track your ads, you won't
know which ezines were pulling responses and which weren't.

But how do you track your ads?

The simplest method is to place a key or a code at the end of
your email address:
mailto:yourname@yourdomain.com?subject=ezineA

Then, when you get a reply with 'ezineA' in the subject field,
you'll know which ezine it came from.

For a URL, it's the same principle:
http://www.yourdomain.com?ezineA

However, if you're going to code your URLs, you'll need a good
webstats program to track the coded URLs. These two programs are
excellent and they're both free:

http://www.hitbox.com
http://www.openwebscope.com

Here's another way to code your URLs: for every ezine ad, create
a duplicate of your homepage and name the page after the ezine
that your ad will appear in. So, if the ad is appearing in DEMC
ezine, this is the URL you'd place in that ad:

http://www.yourdomain.com/DEMC

2. Target your audience. It may seem obvious but some
advertisers overlook this. If you're selling a web-marketing
course, don't advertise in an ezine that deals with stock
options; they probably won't be interested.

Use the 'subject categories' in any ezine directory to find
ezines that relate to the product you're selling. You can find a
list of 56 ezine directories in 'The Free Directory of Ezines'
at: http://www.netmastersolutions.com/tools.html

3. Once you've chosen a number of ezines that target your
audience, subscribe to them and examine the ads closely. If you
see an ad that keeps repeating issue after issue, you can be
pretty sure that it's getting results. You've found a good ezine
to advertise in.

4. Check to see how many ads are in the ezine. You probably won't
get much response from an ad in an ezine that has 15 or 20 ads
per issue. Readers of those ezines have become hardened to the
ads and have learnt to skip them.

5. Check to see if the ezine publisher has a policy of never
running ads for two similar products in the same issue - your ad
will be much more effective if it's the only one of it's kind in
that particular issue.

6. Small ezines vs. Big ezines: bigger is not always better. The
big ezines with 1000's of subscribers tend to have more ads than
the small ezines. Also, small ezines with only a few hundred
subscribers often have a much more targeted audience than the big
ezines.

7. Repeat your ads. Research shows that off the Web, an ad has to
be seen about 21 times before someone acts on it; on the Internet
it's about 9 times. If your budget allows, try and have your ad
repeated at least three times in a particular ezine. Most ezines
offer discount packages for bulk advertising.

8. Email address vs. URL. The advantage of giving an email
address is that it gives you the opportunity to send a powerful
sales letter to the person who responded to your ad. It's also
much easier to track your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tip the
balance between a response and no response.

10. Keep your ads short, even if you're not using the number of
words you're allowed. Short ads are more likely to be read. Keep
your sentences short too; they pack much more power. Use the word
'You'. Don't describe your product but tell the reader what your
product can do for them.

Michael Southon is the publisher of 'The Free Directory of
Ezines' http://www.netmastersolutions.com He is also the
Editor of 'FreeZine Express', a twice-monthly newsletter that
brings you details of new Ezines added to the TFDE as well as
Articles and Tips on Ezine Advertising and Ezine Publishing.
To subscribe: mailto:ms@netmastersolutions?subject=subscribe

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Found this article useful? We have more! Check our promotion,
web design, and marketing articles, or submit your own article
at the web site:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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The Meta Maker Wizard 1.5 (100KB)

Helps code Web pages - The Meta Maker Wizard employs a
wizard style interface to guide you step-by-step through the
'meta tag' creation process while minimizing coding errors.
http://www.streak.demon.co.uk/MMWizard1_5.zip

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Search Engine Buddy

It's important to analyse your meta tags when you want
to get a good listing in the search engines. Check your
keywords, length of the title and many other things here:
http://webattack.com/freeware/webpublish/fwmetatools.shtml

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5. Useful Sites and Tools
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Gumball Tracker
This is a free tracker. Why free? Because it is supported by
the banner advertising at the Gumball Tracker site. You do
not have to add any banner to your site.
http://www.gumball-tracker.com

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Did you create an E-book? Submit it to these places
to get it out to the rest of the world:

Biz Web Solutions Ebook Directory
http://www.bizwebsolutions.com/download/downloads

The eBook Directory
http://the-ebook-directory.com

About.com Ebook Directory
http://pages.about.com/publishingadm/ebooks1.html

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6. Recommended Affiliate Program
------------------------------------------------------------

In this section I give attention to a special affiliate program
that will earn you bucks, and this months program is a new
software program called:

*** Z-Media ***

Earn extra cash while providing consumers with information
delivered personally to them via e-mail. Over 4.000 affiliates
have already joined. Here are a few of the benefits of being
a Z-Media Affiliate:

- On-line tracking system with real time data.
- A $5.00 starter payout threshold.
- A $25.00 payout threshold every month (which you can raise)
- Various ways to link: banners, buttons, text and javascript.
- An Infinitely-tiered referral program.
- Multiple programs that appeal to a wide variety of users:

To sign up, and make money from your web site, click here:
http://www.zmedia.com/affprogram?ref=145949&lnk=t02

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Smart Software
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NickWho 2.0, (972KB)

Searches the internet for available domain names
based on the key words you give it. Enter ten words
and NickWho will create every possible domain name
combination based on the words entered. All available
domain names will then be listed. All not available will
show the WhoIs information for the domain.
http://www.kidcontrol.com/public/download/nickwho.exe

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ReferMadness (Freeware Script)

This script puts a dynamically generated reciprocal links
page on your web site, and sites that send you heavy
traffic get rewarded with a better listing. Several options
are available for you to modify. Get it from:
http://www.scriptsolutions.com/programs/index.html

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8. Advertisers (Please visit these links. We need them,
and they need you! Thanks!)
------------------------------------------------------------

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"51 Steps to Megatraffic"

Paul Hancox from "The Mouthpiece" wrote down all the
techniques that will send thousands of visitors to your
site each and every day - guaranteed! See for yourself:
http://moretraffic.com

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9. Contact Information
-----------------------------------------------------------

Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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