SmartPromotion Newsletter. Vol. 1, Issue 7.

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SmartPromotion
Vol. 1, Issue 7.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Smart Software
8. Advertisements
9. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again to another issue of SmartPromotion.

I am always glad to see that you're still around, and of
course I hope you get wiser from our smart promotion
tips and free info.

But first I want to set one thing straight. In last issue I
gave you the wrong link to Chayden A. Bates "E-book
Marketing Explained" E-book.

Here's the correct URL to download the first 3 chapters
of Chayden's excellent E-book manual:
http://www.smart-web-promotion.com/ebookmarketing.htm

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A little bragging now and then can't hurt :-)

Bruce from www.helptostart.com wrote:

"Dirk! I've been on the Net for 9 years and a Web
Master for two. I have signed up for more so called
newsletters and other promotional Jargon than I
would care to remember. But your Smartpromotion
and other newsletters are at the top of my list for
offering great, useful and even fun information.
Yours is a newsletter to be proud of.
Thanks for your efforts!"

-Thank YOU, Bruce! It's good to hear it from someone
else now and then :-)

Dirk Dupon
Mail comments or questions to:
mailto:webmaster@smart-web-promotion.com

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2. Smart Promotion Tip
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Here's great news for all you Internet marketers!

I bet you might have heard about the Internet Marketing
Challenge. This web site contains a huge database of
excellent marketing -all proven and tested- information,
and they used to sell access to all the secrets for $500!

However...

They have been lowering the price for a limited time,
and today the IMC Private Access is now available at
only $97! That's a huge 80% discount!

$500 was too much for most people to spend. So if you
have been wanting to peep into IMC's private site and
discover all the secrets, now's your unique chance:
http://www.marketingchallenge.com/index.cgi?107030

-Note: If you don't want access to their web site, I advise
you to go there anyway, and subscribe to their great
newsletter. They will email you tons of great tips and
techniques to become a better promoter, and you will
get some very interesting FREE E-books!

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3. Guest Article
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"Increase your profit through effective entry and exit
strategies."

By Robin Porter

It is amazing that so much time goes into building great
looking websites, promoting them, yet most webmasters pay
little attention to how their visitors will actually use them.

You could be throwing profits away, if you don't pay attention
to entry and exit strategies - that is, looking at how your visitors
enter, walk through and leave your site, and how you can steer
their course to increase your profits.

Let's look at entry strategies first. Where can visitors enter
your site? Check your website statistics for more information
(you are doing this anyway, aren't you?). Often, many visitors
enter through a "side door" unintentionally left open. By this
we mean they enter at a page, which was not designed to be
an entry page, and they are left floundering around lost, not
knowing where to go next – a bit like wandering into an office
building through an open fire escape door!

This often happens because of search engine indexing,
where a keyword rich page gets an unintended good ranking.

Remember, any page can become an entry page (unless you
use the Meta robots tag to avoid indexing), so ensure visitors
who appear in the wrong place are efficiently & easily lead to
the "front reception".

Once in, what do you want your customers to do? Read
content and gain exposure to advertising? Read sales copy
and make a purchase? Sign up for a newsletter/ezine?

Often, it's a combination, so make sure it's not all screaming
for their attention at once.

A visitor who becomes overwhelmed, will soon dash out
the door!

Lead them through, one thing at a time. I particularly cannot
understand websites, which, as soon as you enter, request
your email address, via a pop up box, and I suspect many
others feel the same.

I like to get a feel for a site first, experience their subject
matter and see if their expertise fits with what I'm after, before
I sign up for a newsletter, or other communication.

So, lead them through, reassuring them that you can be of
great assistance, becoming their friend, stating the advantages
of keeping in touch , before gently requesting their details.

Now to exit strategies -I see many puzzled faces here! Like
it or not, every visitor is destined to leave your site. They can
do one of two things :

1) Stop surfing and go and do something else.

2) Continue surfing and visit another website.

You can influence them in both instances.

By channelling them to a partner site, via a banner or an
affiliate link, you can profit. You must do it at a logical point
-identify the points where customers are likely to leave, and
provide an "emergency exit" for them.

Analyse your own "surfing" habits, and those of your
friends and colleagues.

For instance, if I'm visiting a website which I find is not for me,
I always subconsciously scroll down to the bottom of the page
before I leave.

I don't know why -perhaps it's because I don't want to feel I'm
missing out on something -they could be giving away $20 bills
at the bottom, you never know!

One or two attention arousing links to affiliated sites could
be placed tastefully there, tempting a "lost" customer to visit
and perhaps earn you some commission through an affiliate
scheme.

What about purchasers? Where do they leave? Most usually
through an order confirmation page, where there's only a
link "back to home".

Well, let me point out that people usually purchase after
they've gleaned all the information they can from your site to
make their decision. They've decided what they want and
purchased it.

Why would they go back immediately? Give them a place to
go -links to affiliate sites of related interest. Make the links
provocative; arouse their curiosity to click through.

Text links are usually more effective than banners, particularly
when they are in the form of an endorsement or personal
recommendations.

In short, analyse where your visitors go and are likely to go.

Ensure visitors entering through "side doors", get speedily
directed to the reception foyer. Position strategically placed
"emergency exits" which lead to partner sites. Join some
affiliate schemes, do some joint venture deals, and get
profiting from those "lost" customers that leave your site.

Copyright 2000 : Robin Porter. Discover the tricks, tips &
techniques of those who have made their fortunes online,
and get two superb free E-books at
http://www.theinternetmarketingwizards.com/index.htm?j3

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Found this article useful? We have more! Check our promotion,
web design, and marketing articles, or submit your own article
at the web site:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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TVEyes.com

If you think you've seen it all on the Net, there's always
a new service coming around. This FREE service sends
you an E-mail alert any time a keyword that you specify is
mentioned on TV. TVEyes.com monitors broadcasts in
real time and "watches TV for you when you're not."
http://www.tveyes.com

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Here's a huge selection of books, including online
marketing selections, that you can either purchase,
or read online. 14 day free trial.
http://www.itknowledge.com

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Is your ISP letting you down? If you're shopping for a
new ISP that supports the FrontPage extensions, a
great site to check out is budgetweb.com, at:
http://www.budgetweb.com/budgetweb/index.html

Another great site is The Ultimate Web Host List:
http://webhostlist.internetlist.com

Both offer updated factoids on hosting, including prices
and amount of disk space offered. Depending on your
needs, you can find sites from $20 to $25 that offer
features such as e-mail accounts, file backup, and
24-hour technical support.

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5. Useful Sites and Tools
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For all the Mac users amongst us, here's a FREE
Macintosh software archive:
http://www.macwebmasterfree.com/

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FREE Business Cards
BannerForge allows you to create banners, buttons,
logo's and graphics and they also provide templates
to produce business cards. Registration is needed:
http://www.bannerforge.com/

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QuickBanner
Check this online button generator. Templates for
banners, 468X60 and standard buttons, 88X31.
http://www.quickbanner.com

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks, and this months program is a new
software program called:

"E-ditor Pro"

We all have some E-books floating around on our hard
disk. But do you also know how an E-book is created?

Many have been composed with "E-ditor Pro". The software
is easy to use, and inexpensive, so it's a great item to resell
from your own web site or E-zine. You'll get a huge 15$ when
someone purchases a copy via your resller link.

The program is two tiered, so if you sign other people up,
you'll also benefit from their links!

I earned over 300$ last month for reselling E-ditor Pro,
so don't wait any longer, and get your piece of the cake :-)

Sign up for FREE via this URL:
http://www.e-ditorial.com/ebook.cgi?id=sidder

Then read what you can do with an E-book at:
http://www.smart-web-promotion.com/e-books.htm

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Questions and Answers
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If you have a promotion tip to share, or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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Good writing... it's not so simple!

People these days sell practically anything from a web
site; books, software, flowers, even second hand cars,
etc.

But to sell something, you need to create a great sales
letter. One great sales letter can bring in thousands of
dollars, and good copy writers are paid very well to do
this job.

Unfortunately, copy writing isn't easy, especially if you
have absolutely no skills in this particular field.

Until now...

Yes, from today on, you can also write killer sales
letters... in under 3 minutes!

It's true. Even if you can't write and don't think you have
a creative bone in your body, you can create a powerful,
money-making sales letter for your business/practice
just by filling in a few blanks!

I'm talking about something I just came across -and have
purchased- a great, inexpensive way to write brief sales
letters in 2 1/2 MINUTES!

This brand new fill-in-the-blanks letter template system is
really quite good.

And I know -I have used this method to promote my 'Web
Site and E-zine Promotion' E-book, and the results were
immediately!

The sales letters are pre-written for various kinds of online
businesses and situations and much better than the dry
ones selling on CD-ROMS!

There are templates for professionals as well as product
sales folks. Wow! Someone actually has thought about
those of us!

These aren't major multi-page letter templates for direct
mail PACKAGES, but they are very good. Affiliate program
as well if that kind of thing interests you. Several very good
freebies as well. See all the details at:
http://www.instantsalesletters.com/al/affiliates.cgi?43

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9. Advertisers (Please visit these links. We need them,
and they need you! Thanks!)
------------------------------------------------------------

Smart List -Create your personal referral site. If you
are joining the FREE Smart-list.com affiliate program
only and not joining the Smart-list safe list. Your referral
site will be created after submitting your membership
payment. Promote your referral site and earn $10.00
commission for each paying referral:
http://www.smart-list.com/members/dirkd

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http://www.marketingchallenge.com/cgi-bin/t.cgi/107030

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9. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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