SmartPromotion Newsletter. Vol. 1, Issue 10.

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SmartPromotion
Vol. 1, Issue 9.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

Volume 1, Issue 9.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again to another issue of SmartPromotion.

Today's issue is packed again with useful tips and resources
to help you promote your e-publication on the Internet. There
are some excellent FREE items and tools to download, and I
offer you a FREE personalized copy of my own E-book, plus a
great opportunity to make money with it, so let's get started
right away, we have work to do :-)

The first announcement today is that I have updated and re-
designed my "Web Site and E-zine Promotion Made Easy"
E-book. I fixed all the broken links in it, and added a lot of
new tools, articles and content to help you make the very
best of your online promotion job.

You can get a FREE Demo Copy from:
http://www.smart-web-promotion.com/ebook.htm

-Of course you can also purchase the DeLuxe version for
only $19 and get 12 bonus gifts :-)

==> But what is really NEW (and clever :-) is that the E-book
now can be personalized for you. Not only will I place your
own ad copy or/and ad banner in it, but I will also include
your reseller link in it!

This means that, when you give the personalized copy away,
and people order the DeLuxe version via your affiliate link in
the back of the E-book, you will get 40% of the sale!

==> And the good news is that I will create your personalized
E-book for FREE!

Yes, that's right! Other marketers dare to ask you money for
this, but I do it for FREE!

-TIP: Sign up as a reseller today and you'll receive a FREE
copy of the "The Info-Product Master Course", by Top Internet
Marketer Ken Evoy. In his E-book, Ken tells you how you can
create your own E-book in 10 easy steps!

To get your personalized copy, click here:
http://www.smart-web-promotion.com/personalcopy.htm

To sign up as an affiliate, click here:
http://www.smart-web-promotion.com/reseller.htm

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==> I bet you would like to get 25$ for free, don't you? I know
I do. Well, I just got 25$ from Max Shifrin.

Now you wonder why on earth does Max give away 25$?
Did he won the lottery?

Not at all! -Or maybe, not directly :-) Check out our affiliate's
section below to get your own 25$!

That's it!

Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it...

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

------------------------------------------------------------
Sponsor Ad (Please visit our advertisers. We need
them, and they need you! Thanks!)
------------------------------------------------------------

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HUNDREDS of new visitors to YOUR website each and every
day. Have YOU been using it, or are you missing the boat?
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2. Smart Promotion Tip
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Insta-Poll

Here's the easiest way to know your visitor's thoughts! Insta-Poll
is easy to use. You sign up, and get the HTML code for your web
page. They manage the programs and servers. And all this for
FREE! Get your voting booth from here:
http://www.insta-poll.com/affiliate/click.cgi?smartweb

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Pamela Heywood, from Tucats-Design, created a FREE
E-book, called: "Get The Most From Ezine Advertising".

It's a brilliant collection of tips, articles and resources to
allow you to get the results you want from this cost-effective
advertising medium. -It also contains an article from me,
so be sure to get it :-)

The E-book is intended for Windows 95/98 only, and it's
838 KB in size. You can click the link below to download:
http://www.tucats-design.com/eacz/eacz.html

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3. Guest Article
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"Why Every Internet Business Should Have Its Own Product!"

By Sunil Tanna.

A fairly standard piece of advice you'll find on marketing web
sites is that Internet entrepreneurs must have their own product
because "you get to keep most of the profit".

However with some affiliate programs offering 20%, 30%, 40%
or even 50% commission rates, a lot of web businesses find
themselves wondering if that recommendation still applies.

Usually the thinking goes something like this:

"If the sell a similar product myself, I have to deal with:

(a) additional work, for example customer service,

(b) have increased set up and running costs, and

(c) don't have the economies of scale of "big company X" so
actually earn less per sale."

But while this reasoning might be true, what it neglects, is the
benefits of having your own product go far beyond the profit
per-sale, and include:

Uniqueness: If you have your own product, you have something
that's unique rather than being one of a thousand or ten thousand
similar sites. Use this to your advantage, and it'll be much easier
to market to the public, and get press and media attention.

Control: Affiliate programs change their terms, companies go
out of business, or change their products. Build your site around
somebody else's product, and you're at mercy of somebody
else's decision processes. Wouldn't you feel more comfortable
with a great degree of control of over what is, in the end, your
business?

You're the center. If you join an affiliate program there are
probably several thousand other affiliates in the same or
similar programs, all of which are, to a greater or less degree,
your competitors, and none of which will go out of their way
to help you.

On the other hand if you have you're own unique offering,
provided you give other sites a good incentive to link to you
(like start your own affiliate program), you're going to benefit
from other sites marketing efforts too.

You own the customer. Nearly every affiliate program says
the in small print that the buyer is a customer of the program
operator/merchant and not the affiliate. The reason why is
simple: provided a customer gets a satisfactory product and
good service, they'll usually go back direct to the merchant to
buy more later, and usually the program operator gets to
keep 100% of the profits from these sales.

So if you're an affiliate you've either got to find an endless
supply of new customers, or cross your fingers and hope
that people will bookmark your site before clicking on the
affiliate link.

On the other hand if you're the program operator, you get the
benefit of the additional profits from repeat customers, and
even if you only have 1 product, you can still generate a highly
profitable back-end by offering your customers closely related
products using affiliate programs or joint marketing.

Joint marketing.

Run an affiliate web site, and your joint marketing options with
other sites are pretty limited - mostly involving swapping links
or ads with other sites, many which of might be your competitors
anyway. Offer your own product, and a whole range of additional
options open up, including allowing other companies to offer
your product (or a special version of it), marketing other companies
products to your customer base in return for them doing the same
for you, giving discounts to customers of your preferred marketing
partners and more.

Focus. It's a fact of life that many affiliates flit from program to
program as new opportunities present themselves. Far too often
this is done on a whim, but sometimes, good short-term
business reasons can be behind the decision. It's hard to turn
down an offer which you know is going to make you extra profits
in the short-run even if it does nothing to build your business.

On the other hand, if you have your own product, it imposes a
natural discipline and focus to your business, this of course
being a key step on the road to success.

Sometimes just one or two of these benefits can be enough
to form the foundation of a successful Internet business. Even
if you already have your own Internet store or your own products,
it might be worth creating additional products just to capture
a benefit that was previously beyond your reach.

When you analyze things further, and decide what product to
offer, you should concentrate on the benefits that you want
from your product. For example, if your main goal is to acquire
customers, provided you can develop and deliver the product
cheaply enough, you may even want to make the product free
to maximize your rate of customer acquisition.

All things being equal. a golfing store that gives away a million
free booklets of golfing tips is going to sell a lot more golf clubs
that one that just waits for traffic to arrive.

So to sum up, the marketing gurus are right after all - although
perhaps for different reasons than the main one that is often
put forward - offering your product really does put you in the
driving seat.

S. Tanna. The publisher of EBookCompiler. Create your own
E-Books that you can give away free to drive traffic to your web
site, or sell for profit. Visit EBookCompiler and download a
FREE copy from:
http://www.smart-web-promotion.com/ebookcompiler.htm

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Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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Webmasters who care about their web pages, need the best
tools to keep it in top shape. This site has all the right stuff,
from web site space to original web images.
http://www.webmastersland.com

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Need a pop-up window, but don't have a clue how to do it?
This site makes it easy. A special form lets you decide how
your pop up box will look like. Get the right code in seconds
to add to your web site:
http://javascript.internet.com/generators/popup-window.html

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I Markup

If you use MS Internet Explorer 4.0 or higher you can write
directly on web pages and send them via email. Use the
text highlighter to remember important information on any
web page or add Sticky Notes to the pages you view, for work
or for fun.
http://www.imarkup.com/

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5. Useful Sites and Tools
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JZChat

You can also add a chat room to your web site, and get visitors
in touch with you or each other. This FREE java script will make
your visitors "date" on your pages :-)
http://javaboutique.internet.com/jzChat

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Stop Spam with Abuse.net

Register yourself at this web site and when you receive spam,
you can forward it to the suspected domain of the spammer
@abuse.net and the Network Abuse Clearinghouse dips into
its database of 12,000 domains to get your complaint to the
right person. You can research this database on your own if
you wish, and get some valuable information as to how to
read headers in your attempt to put spam where it belongs.
http://www.abuse.net

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24 Fun

DHTML and Java Scripts are difficult to write if you have no
coding skills, but here you can get them free. If you join the
newsletter, once a month you'll receive the top 10 scripts.
http://www.24fun.com

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6. Recommended Affiliate Program
------------------------------------------------------------

In this section I give attention to a special affiliate program
that will earn you bucks from your web site or E-zine, and
this months program is:

** Funezines.com **

I know many of you have a own web site or mailing list. I
mean, that's the reason why you are subscribed to this
newsletter, am I right, or am I right? :-)

Well, if you want to make easy money some with your web
site or E-zine, you can join the FunEzines.com Affiliate
program for FREE and get 25$ just for joining!

I just did, and got my 25 bucks instantly! All you need to do
is put up a link to the funezines web site, and let people
sign up for FREE newsletters! You will make money for
EVERY visitor you send them and can even earn lifetime
commissions!

How much can you make? UNLIMITED! You can make
anything from pocket money to thousands of dollars!
For more info and instant account activation:
http://www.funezines.com/affiliates/signup.cgi?referrer=sidder

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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If you have a promotion tip to share (like an affiliate program
that would be of interest to the rest of us) or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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Whiz-Mail Freeware

This is also a submission form service. Easy for if you don't
have CGI-acces. The form remains on your web site and after
the form submission, the user will return to your page. You
can also add autoresponders or implement subscription
management to follow up on your form users. Handy!
http://www.whiz-mail.com

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9. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

Internet Promotion is the life-line of your business.
But where do you find the best places to advertise
your web site or E-zine? It's simple, it's here:
http://www.smart-web-promotion.com/places.htm

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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