SmartPromotion Newsletter. Vol. 1, Issue 11.

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SmartPromotion
Vol. 1, Issue 11.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

Volume 1, Issue 11.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again to another issue of SmartPromotion.

Today I want to recommend you to another great E-zine,
"Homebiz4U", published by Cheryline Lawson.

Join this fast growing Ezine, packed with marketing secrets,
tips, free downloads, electronic books, guest and publisher
articles. If you subscribe today, you will receive 7 free gifts.

Each newsletter issue is submitted to the search engines to
give you maximum exposure, when you place your ad with
"Homebiz4U." Subscribe by sending a blank email to
mailto:homebiz4u-subscribe@topica.com

I guarantee you will enjoy Cheryline's dynamic ezine!

And here's a great book I just read and used. The E-book's
name is "EZ Money With E-zines" and it is written by
Gauher Chaudhry.

I don't need to tell you that a newsletter can create a good
income for youwealth, and Gauher reveals the strategies that
he uses to acquire thousands of subscribers to his E-zine
-and make good money in the process.

I have bartered my own promotion E-book with his, and I
must admit that I found lots of tips in it to boost my own
subscriber list... and I am 100% confident that you will
also benefit from Gauher's excellent tips!

There is just no better marketing and promotional tool than
having your own opt-in mail list. You can sell advertising
space in your E-zine, or promote an affiliate program, etc...

Well, Gauher teaches you all this in detail, so you'll make
much more from your own E-zine.

There are other E-zine publishing "how-to" guides on the
Internet, but Gauher's course is very different. It shows how
to use the tips, by giving you proven examples how he did it.
No experience is needed, you'll learn it all.

On top of sending you his 150-page book, he also offers
FREE life-time updates, a free subscription to his insider
"E-zine publishing" monthly newsletter.

Gauher even goes one step further by offering a free 30-day
email consultation to get you started! (The email consultation
alone is worth hundreds of dollars.) He offers his course
with a full one year month back guarantee if you do not
make any money with your own E-zine.

EZ Money with E-zines is also a 2-tier affiliate program with
a large commission payout rate. I suggest that you at least
check this opportunity out by going to:
http://www.smart-web-promotion.com/ezmoney.htm
Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it...

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

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2. Smart Promotion Tip (2)
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GET THIS FREE E-BOOK!

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save it to your desktop. Your PC will start the download
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you can carry on reading this newsletter. Cool eh?

What are you waiting for? - IT'S FREE!

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3. Guest Article
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"Involve Your Web Site Visitors With Surveys."

By Carole Pivarnik, Copyright (c) 2000.

Want to get the attention of your Web site visitors? Just ask
them what they think! People love to share their opinions,
and a survey not only lets them do that, it can also provide
useful information. Plus, promoting your survey gets
additional market exposure.

What is a Survey?

A survey asks a series of questions about one topic,
attempting to get an accurate snapshot of opinion. The more
who participate (or in survey lingo, the larger the sample),
the more accurate the results usually are.

Should I Conduct a Survey?

Yes! Surveys are a great way to interact with your visitors
and get them involved.

What Should My Survey Be About?

Survey visitors on topics that matter to them. That way, you'll
get more participation and higher quality responses. Plus,
the responses will be more useful to you. After all, what
customers care about is important to your success.

Customer service; ordering processes; site navigation or
content; product mix; and customer needs are all good topics.

But be careful to focus on one topic. Covering too much ground
can confuse participants and make analyzing results difficult.

How Many Questions Should I Ask?

Five to ten questions is a good number. More could require too
much effort, resulting in reduced participation or incomplete
surveys. Fewer might not provide enough information to make
your survey very useful.

What Questions Should I Include, In What Sequence?

Every question should provide an answer that helps you make
meaningful business decisions. In addition, related questions
can help clarify those decisions. For instance, if participants
tell you their favorite ice cream flavors, you'll know which flavors
to stock. But if they also tell you when they're most likely to visit
your shop, you'll also know which days you should stock those
flavors.

Some other tips:

>> Make the first two or three questions easy to answer.
This engages the participant, making it more likely
they'll complete your survey.
>> Avoid leading questions that indicate the preferred answer.
>> Keep questions short and to the point.
>> Don't combine two questions into one.
>> Don't ask questions that assume knowledge on the part of
the participant.
>> Provide a way for participants to submit comments, usually
as the last question.

How Should I Implement My Survey Online?

You could one of many online survey services or customize a
program yourself (or even write one from scratch). Unless you
have the skills to create your own, a service is probably your
best bet. Some options include:

>> SureCode Customer Survey (learn more about it at
http://wdb.surecode.com/cgi-bin/wdbdoit.cgi?226:168:0:0 )
>> Free WebWare ( http://www.freewebware.com )
>> GuideStar Communications ( http://www.guidestarco.com )
>> Zoomerang ( http://www.zoomerang.com )
>> Cool Surveys ( http://www.coolsurveys.com
>> InfoPoll ( http://www.infopoll.com )

How Should I Promote My Survey?

A successful survey needs many participants. Unless you have a
high-traffic site, you'll need to promote your survey. Use free
ads, online newsletters, press releases, personal invitations,
newsgroups, emails to previous visitors, and any other avenue
you can think of to invite participation. You might even offer
a chance to win some kind of reward. This popular technique can
increase participation dramatically.

How Long Should My Survey Stay Active?

Always set a time limit on your survey. This creates a sense of
urgency that encourages people to respond. Your results will be
most useful if it is "here and now" information rather than
three-month old opinions. The Web and the world change
quickly, as do visitor needs and interests. To stay on the

cutting edge of business success, you need to be able to
respond to those needs and interests.

The Survey Went Great. Now What?

When your survey has been conducted, analyze what your
participants told you. Some tips:

>> Figure out what percentage of participants chose various
responses for each question. Did 75% choose one answer
while 25% another? These statistics are key in making
intelligent business decisions as a result of your survey.
>> Compare completed versus incomplete surveys. If over half
of your surveys are incomplete, you might want to change
it and conduct it again.
>> Examine comments provided by participants for further
insights.
>> If possible, send thank-you notes to participants. If
feasible, share results or potential benefits from the
survey.

To sum up, surveys are a powerful tool for engaging your Web
site visitors and getting opinions that can help you succeed.
Why not put a survey on your Web site today? Your visitors
would love to tell you what they think!

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Carole Pivarnik is a Senior Web Developer and Affiliate Program
Manager for SureCode Technologies, Inc., a company that lets
anyone add interactive databases to their Web sites with no
programming. Email her at mailto:carolep@surecode.com or
visit http://www.surecode.com

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Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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Favicon.com

If you use Internet Explorer 5.0 or higher, you know that Yahoo!
has a nice Y! icon along it's URL in the browsers address bar.

But did you know that you too can create such a small icon for
your own web site? Click the link below, design your icon via
a Java-form and use it on your home page. All details are
explained at:
http://www.favicon.com

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AddPro:
Want more hits to your site? This free service lets you easily
submit your site to over 30 search engines for free.
There's also a handy meta tag generator here.
http://www.addpro.com

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HttpBoards.com:
A versatile free message board service that offers many features
that we've not seen on other services of this kind.
Options here include a customizable layout, password protection,
a "read only" feature, E-mail notification of replies and more.
http://www.httpboards.com

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Link Spy

Never Lose Another Reciprocal Link Again! In 5 minutes,
you will never have to manually verify an exchanged link
again. Link-Spy will make sure that you are never being
cheated by the webmasters that you are exchanging links
with. Click here to start the signup process:
http://www.link-spy.com/

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HTML Tutorials
http://www.bfree.on.ca/HTML/altern.htm
35 HTML lessons designed to teach you how to create your own web
pages, and to challenge those who already have HTML experience.

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5. Useful Sites and Tools
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Just Buttons 1.5

Create eye-catching buttons for your programs or website
without learning complex graphic editing or Web authoring
tools.
http://www.filemine.com/showJewel?id=199455

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3d Text Maker

Does exactly what it says: it creates 3D text banners. Easy!
http://www.3dtextmaker.com/

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Link Popularity Check

Check how well (or how bad) your web site ranks in the search
engines. Just type in the URL and within a few seconds you get
a complete review, telling you how many times your web site is
listed with the 4 bigger search engines (HotBot, Go, Lycos, and
AltaVista). Success!
http://www.marketposition.com/linkpopularity.htm

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Absorbed.org

Here are some fine graphics to dress up your web pages.
Usages is free for personal pages in exchange for a link.
http://absorbed.org

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WebsMostLinked

Use this service to find out where your web site stands,
or check how popular your competition is.
http://www.websmostlinked.com

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Cascading Style Sheets

You can save yourself a lot of time if you often redesign
your web pages with CSS. Find out how to use CSS on
your site with this handy-dandy tutorial by Boogie Jack.
http://www.boogiejack.com/css001.html

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6. Recommended Affiliate Program
------------------------------------------------------------

In this section I give attention to a special affiliate program
that will earn you bucks from your Web Site or E-zine, and
this months program is:

"Dating Cash -Get $50 FREE for signing up!"

It's not often you come across an affiliate program which pays
you to sign up as a reseller, but that's just what Dating Cash
does -giving you a whopping $50 just for becoming an affiliate.

Dating Cash automatically deposits $50 into your account when
you become their Partner. All you need to do is promote their service
and you will also make $1.25 for every user that registers for a
free trial membership. In addition, as an Affiliate Partner, you are
rewarded with a $3.00 payout for every approved Webmaster
you refer to DatingCash.com.

What's to stop you signing up and walking away with the $50?

The minimum payout to affiliates is set at $100. So you have to
earn at least another $50 as an affiliate before you'll receive a
payout.

If you've got the right kind of web site, or a big mailing list or
plenty of traffic, this could be well worth your time. Click here
to get your $50 bonus:
http://DatingClub.Com/Enter.asp?SID=55762365&BID=2

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Q: "Where can I find a list of other E-zine publishers, with
who I can set up a joint venture or swap ads?"

A: "Get the E-Publishers Resource Book. It's a directory in
E-book form and you can get it for free here:
http://www.cyberprofits.net/download/erb.exe "
(Warning, this book takes 3 MB to download!)

If you have a promotion tip to share (like an affiliate program
that would be of interest to the rest of us) or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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Color Schemer

If you design web pages, you know how important it is to
generate matching color schemes to keep a consistent web
site. Color Schemer does the job for you, and there is an
online version compatible with IE 4.0+ at:
http://www.godigitalstudios.com/www/color

The software version can also be downloaded from:
http://www.colorschemer.com

------------------------------------------------------------
9. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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9. Contact Information
-----------------------------------------------------------

Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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