SmartPromotion Newsletter. Vol. 1, Issue 12.

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SmartPromotion
Vol. 2, Issue 13.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

Volume 1, Issue 13.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again to another issue of SmartPromotion.

This issue is HUGE, but it's packed with such an important
info, that I'm sure you'll read it fingerlicking all to the end! :-)

I'll start with a FREE E-BOOK!

Yes, I just created another E-book, containing all the past
issues of this newsletter. You can download a FREE copy
and browse the complete archive at:
http://www.ebooks-made-easy.com/Smartpromotion.zip

-Note: This E-book is for Windows and IE 4.0 and higher
users only, and it's 404 KB in size. Sorry, Mac users :-(

And now I'd like to ask you a question; would you like to
discover how you can make an extra income from your
web site or E-zine?

Now that you know how to create traffic to your site (using
my free tips of course :-), you can take advantage of your
visitors (or readers, if you publish a newsletter) by selling
them something of value... something they really WANT!

The big problem for many webmasters, is that they don't
know WHAT to sell, and to WHO. (As you can read in the
"Q&A" section below.)

Well, if you are amongst these people, I have great news
for you.

A fantastic new product has just been released on the Net,
and it's called "The Newbie Guide".

"The Newbie Guide" (founded by Gary White from the "Cookie
Cutter" program) teaches beginners how to make money on
line.

It's a fantastic product to sell from your web site -but what's
more; it pays back 100% COMMISSIONS to all it's affiliates!

-In other words, when someone orders, a whopping $49.95
is paid directly to YOU!

This is so rare that I had to check it out further! First I was
a little skeptic about Gary's idea. I am not a Newbie, and
I thought I would already knew all the information there.

But I am a curious person :-) and I simply can't resist to
explore new promotion and marketing services, so I tried
Gary's service and discovered some new tips that pumped
new blood in my own on line business.

"The Newbie Guide" has a high sales conversion ratio as
there is such a big market for it. Think how many "new"
people come on the Internet everyday and don't know
what to do but are interested in earning money.

The "Newbie Guide" deals with very basic points like:

- How to write successful classified ads.
- Access to on line resources such as E-zine lists, etc.
- Where to advertise to get the best result etc....

You may find this all simple if you are into Internet
marketing but there are so many that don't have a clue!

So what better product to offer than a "starter guide"
that lets YOU keep all the money! Hurry up, and check
this amazing product out at:
http://www.ngtools.com/fmain.php?D=sidder

Enjoy this issue, and don't forget to forward this
newsletter to your friends, they also deserve it!

Your editor,
Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

------------------------------------------------------------
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2. Smart Promotion Tip
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How to get FREE E-book promotion!

I know some of you have your own E-book. It's a great
way to get FREE traffic to your web site. The more people
see your E-book, the more chance they will visit your web
site, sign up for your newsletter or order your products -if
you sell any - and I hope you do :-)

I've created a FREE E-book that has been downloaded
by thousands, by people all over the world. And I didn't
have to lift a finger, or pay a cent to make it available,
because it's listed and distributed from ZDNet, so they
host it for me for FREE!

Now here's the good news:

The nice folks at ZDNet have just contacted me to let me
know that they will create CD-ROM'S of all the software
listed in their directory.

These CD-ROM'S will be given away to 10.000's, so this
means that even more people will see my E-book... in
other words, this is MASSIVE FREE promotion!

So you better get your E-book listed NOW!

You can do this by submitting your E-book via this link:
http://www.upload.com and let ZDNet pay for your bandwith
and promote your work :-)

TIP: Don't have software to create an E-book? No problem.
Get a FREE E-book from:
http://www.ebooks-made-easy.com

Your E-book can be created in .exe or .pdf format. Just
select from the web site. No hassle, all FREE!

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3. Guest Article
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Writing an ad? The tips below -and the important warning that
follows -will help you to get the very best response.

1. Start by choosing a single benefit of your product or service
that you wish to highlight above everything else. This is
your "principle selling position" or PSP. To choose this, ask
yourself what specific benefit makes your product or service
different, better, or special. Is it the price?, the
convenience? the reliability?

2. Write attention-grabbing headlines. This is very important.
People are overloaded with information, so they skim read,
particularly on the Internet. If your headline doesn't get
their attention everything else is probably wasted because it
won't be read. Your headline will often be based around your
PSP.

3. Write a list of all the features of your product or service
then translate each of these into a benefit for the customer.
One way to do this is to look at each feature in turn then
ask yourself "So what?" Imagine you're a customer; why should
you care about this feature? Ask "What will it do for me?"

For example, don't just say that you product is fast (a
feature) tell the customer that it will give them more free
time (a benefit). Better still, paint a picture of them using
their free time to go to the beach, read a book, or relax.

4. Write copy that emphasises the benefits in a way that makes
an emotional connection. For example, let's say you're
selling toothpaste. A feature might be that it contains
fluoride. Sure, but that's boring. Rather, say it "Lessens
Tooth Decay!" or even better: "Brush with Boffo and Avoid the
Dentist's Drill!" See? You've turned a dull feature into a
strong emotional benefit linked to people's fear of dental
procedures. Isn't that more effective than "Contains
fluoride"?

5. Start with your strongest selling points. The first few
paragraphs are particularly important. Use them to create a
desire for your product or service by briefly touching on the
major benefits it will bring the customer. You don't have to go
into too much detail up front as you can expand on these
benefits later. Do try to get your big guns in early, though.

6. Testimonials sell. Good, believable testimonials from real
people will help sales, particularly on the web where
establishing credibility is a tough job. For even better
credibility, ask your testimonial writers if you can include
their contact details along with their testimonial.

7. Write with a natural style. Don't try to be pretentious or
over friendly. Just write it the way you'd say it.

8. Decide who you're writing for and why. What tone are you
trying to convey: light hearted?, serious? What level of
jargon are you going to employ? Suit your language to your
intended audience.

9. The final sales pitch, when it comes, must have three
specific parts:
* It must incorporate a good deal; e.g. "40% off!"
* It must be urgent; e.g. "Only seven more days!"
* It must be risk free; e.g. "Backed by a 90-day,
no-questions-asked, money-back guarantee!"

10. End by telling the reader what to do; e.g. "Ring now" or
"Click here to order now for immediate delivery!" Needless to
say, ordering details must be clearly visible and simple to
follow.

Looking at these tips, it may seem that good advertising involves
manipulating the emotions of your customers. Yes, it does.

Selling is a blatant form of emotional manipulation that involves
convincing your customer that they want to buy your product or
service, and they want to do it now.

Is this unethical? Well, it can be. It depends where you draw the
line. In point 9 I said that your sales message must include a
sense of urgency. A common ploy on the web is to include a claim
like "Offer closes this Saturday". If you go back to the site the
following week, though, the offer is still available. If you were
tricked by such a claim, would you order from that company again?

So, by all means, use the 10 tips above to write as persuasively
as you can, but remember that if you attract sales by deceiving
your customers you risk not only legal action but poor word of
mouth, no repeat business, and more refund requests. So, be as
persuasive as you can possibly be, but avoid the temptation
to be "too" persuasive. :-)

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Tim North is the author of "BETTER WRITING SKILLS" -an
easy-to-understand, jargon-free, downloadable book that
can give you a competitive edge. You can DOWNLOAD A
FREE CHAPTER that's full of useful hints and tips from
http://www.betterwritingskills.com

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Found this article useful? We have more! Check our web site
promotion, web design, E-book, newsletter and E-zine marketing
articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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Hitlogger

If you know how to cut and paste then you know how to
use HitLogger! This is a free service that tracks your web
site visitors. Stats show where they came from, the day
and time of their visit, what search engines they used,
what keywords, and more. No download or installing
required. For a free sign up, click:
http://www.hitlogger.net

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Ballot-Box

Polls are a great way to draw visitors to your website. A
poll will keep your visitors coming back to see the latest
results, and to vote on the next poll as well! It keeps your
website interesting, by getting your visitors to interact and
express their opinions. No CGI or JavaScript experience
is needed at:
http://www.ballot-box.net/

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ReadyBanners

Free banners and templates, available in several designs.
ReadyBanners was developed to save website owners time
and money by offering an easy way to start building banner
advertising promotions.
http://www.readybanners.com/

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WebsMostLinked

Find out where your site stands, or check how popular
your competition is at:
http://www.websmostlinked.com

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5. Useful Sites and Tools
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Banner creation tutor

This site contains a few tutorials on creating banners.
If you've never created a banner before then you'll find
them very helpful.
http://www.stuff.uk.com/banners/html/tutor.shtml

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Allwebdirectories.com

Small search engines, focused on your web site's topic,
can bring you a huge amount of traffic. Allwebdirectories
lists many directories who list different subjects. Go check
where your web site should be listed, and get found by
those people who are looking for your information at:
http://allwebdirectories.com

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HttpBoards.com

Ever wanted to install a message board on your web site
to get people back to your site? Here's a FREE one with a
customizable layout, password protection, a "read only"
feature, E-mail notification etc.
http://www.httpboards.com

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BeeCall

Did you know that you can use your PC mike to talk with
other people on line? You can send and receive complete
voice mail from your PC. It downloads and installs in less
than a minute, and it's FREE at:
http://www.beecall.com

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks from your web site or E-zine, and
this months program is:

"The NewbieGuide"

Yes, I know I already ranted about it. But this is such a
great program, that I can not let it pass you by!

Membership is a one-time $49.95, and when you become
a member, you automatically receive the right to market
access to the web site. When someone buys from you, the
entire $49.95 is paid directly to you by the new member.

This is a real and fast money maker. Click here to find out
more about "The NewbieGuide":
http://www.ngtools.com/fmain.php?D=sidder

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Q: "I am interested in e-commerce, but I have no idea what
product to sell, or how to create my own. I also do not want to
get into an affiliate program that pays me only a few pennies
for my valuable traffic. Can you show me a good product, that
makes the Internet cash machine work for me? Thanks!"

A: "Hey, talking about coincidence :-) Like I told you before, why
not sell "The Newbie Guide" to your visitors? "The Newbie Guide"
is everything you need to start off. You promote it on your site or
in your newsletter or advertise it in other newsletters -the only
cost is an advertisement fee- and not only will you provide people
quality information, but you will also teach them how to use the
Internet to create an extra income for themselves. Good luck!"

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If you have a promotion tip to share (or an affiliate program
that would be of interest to the rest of us) or if you have a web
design tip, or a specific question, please feel free to post all
tips, questions, or answers to posted questions here and I
will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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KeyBoard Express

Here's a handy too for all you busy cyberpeople. Keyboard
Express allows you to record, key in, and play back any set
of keystrokes and associate it with one of more than 450
different hot keys.

Eliminate the repetition of the same sets of keystrokes in
word processors, email, and more. The program can create
hot keys for standard email replies, URL's and forms.

Keyboard Express can even be scheduled to check for
email messages. This program is a very powerful
tool! (Sorry, Macusers, it's Windows only.)
http://www.keyboardexpress.com

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"How I Generated 316 ADDITIONAL Visitors to My Website in
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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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Next SmartPromotion goes out 15 March 2001.

Hope you liked this issue, and wish to see you all again
nex time! Thanks for being here!

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* Want to advertise in this newsletter? Swap ads? *
http://www.smart-web-promotion.com/ads.htm

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