SmartPromotion Newsletter. Vol. 1, Issue 14.

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SmartPromotion
Vol. 2, Issue 14.

Smart Tips, Tricks and Tools for Web Masters
and E-zine Publishers.

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Smart Tips, Tricks and Tools for Web Masters and E-zine Publishers.

Volume 2, Issue 14.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again, and thanks to all the new subscribers for
joining. I hope this newsletter will bring you lots of useful
information and tips.

But first I would like to remind you that you now get over
200.00$ worth in FREE BONUS gifts when you order my
"Web Site and E-zine Promotion Made Easy!" E-book.

To see all the FREE GIFTS, you just need to click here:
http://www.smart-web-promotion.com/ebook.htm

So, what else did I do this week?

Well, I read "The Paperless Newsletter Publishers Guide",
and the more I read, the more I was astounded by it.

TPNPG teaches you how to turn your newsletter or E-zine
into a major profit generator. You'll learn techniques for
turning an electronic Newsletter into a $20,000+ a month
profit stream! If you thought that publishing E-books was
the big money making revolution, better think again.

An electronic newsletter publishing formula that's so powerful,
the author of this guide could stop marketing today -not get
another paying customer for the next 6 months - and STILL
pull anywhere from $10,000-$20,000 a month.

This formula:

* Doesn't require you to get advertisers.
* Doesn't require you to have any extraordinary writing skills.
In fact, if you can write a 1-2 paragraph description, you can
make it work for you.
* Doesn't require a huge investment. I started off with an
$18.95 a month Web site, and a 15-hour weekly commitment.
* Is HARDLY being used online. So your competition is
practically zero.

PLUS: I've arranged for you to get a free copy of 1001 Newbie
Friendly Tips just for visiting.

So, go check it out today and pick up your free copy!
http://www.netwoozy.com/pnpg.html?dirk

Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it!

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

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2. Smart Promotion Tip
------------------------------------------------------------

About the E-ditorial E-book software.

There are a few company's that sell E-book software. You
may have heard about them. Some programs are for sale
for over 100.00$, or in the case of Adobe Acrobat, for a lot
more.

But personally, I have always used the E-ditorial software
to compose my E-books.

I am very satisfied with it's features. The software allows
me to create an E-book with just a few mouse clicks.

All I need to do is put my .html pages and images in one
directory on my hard disk, select the files I want for the book,
and SNAP, another E-book done, ready to be distributed to
the world! -Or at least a part of it :-)

Now, with the arrival of the second edition of this handy tool,
I may say that the next generation of E-book publishing has
come.

Yes, E-ditorial 2.0 really stands in a class of it's own. E-book
publishing is -without a doubt- one of the fastest growing
markets online; users are catching up with this new medium,
and more authors and marketers are discovering it every day.

Believe me: E-book publishing will be *big* this year... and
if you already didn't, you should be seriously considering
jumping into the E-book bandwagon.

The new E-ditorial 2.0 is packed with amazing new features,
making it the favorite E-book creation tool of web marketers
and self-published authors.

It's unique features are:

- Bitmap skins.

- Visual customization of E-book interfaces.

- New security features to create E-books that can only be
installed in one computer.

- Better branding of E-books by allowing the user to include his
own logos, buttons, icons and splash screens.

- Etc, etc, there's just too much to sum up here now.

You can save frequently performed commands (or even whole
E-book projects, like when you create a personalized copy for
someone -you call up a template with a single click- so they
don't need to be retyped over and over again. Saving me hours
of your valuable time!

Another major improvent is that the software now creates
E-books compatible with all versions of Windows (including
98/NT/2000/ME).

E-ditorial 2.0 is a must-have tool for anyone serious about
creating E-books.

You really should check it out, and if you already have the
first edition, I advise you to upgrade it for a small fee at:
http://www.e-ditorial.com/ebook.cgi?id=sidder

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Here's a GOLDEN TIP for Newsletter Publishers

If you have your newsleter listed in the LifeStylePub, you
may know that their newsletter database "flags" new
additions and revisions each time a member (advertiser)
last logged into the database.

This means that updating your listing often (at least once a
month) shows your E-zine as a "new listing added/revised"
each time a member logs in.

E-zine Advertisers will see that your newsletter is still active,
and are more likely to use your pub for their advertising needs.

Do you already hear the cash machine ring? :-)

This is a great way to get FREE exposure automatically
just by updating your listing as needed. So step up and
get noticed every time the LifestylePub Members login
into the Directory of Ezines.

Go here to add your updated newsletter info:
http://lifestylespub.com/cgi-bin/directory.cgi

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3. Guest Article
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"Sticky Sites: Content Is King"

By Richard Lowe, Jr.

There are many ways to get people to come back to your
site. Some people like to put up message boards, other
include chat rooms, and still others put in newsfeeds or
games and puzzles. Sometimes you will see sites with
calendars, reminder services, bookmarks and dozens
of other tools and features. Often these do-dads have
absolutely nothing to do with the theme of the website
-they are just included in a desperate attempt to get people
to come back.

The absolute best way to get people to return to your web
site time and again is to include the best content possible,
and to update that content often and regularly. There literally
is no better lure than new articles, graphics, photos or downloads.

"Content is king". Any webmaster who knows what he is
doing will be able to tell you this in one form or another.
Everything else is fluff.

Why is this true? Think about it for a minute. Why are people
on the internet? Generally it is to get information. People use
the internet as a research tool, a library, a phone book, and
any number of other similar things. They do other tasks also
-creating web sites, downloading files and so forth, but the
primary motivation is to get information.

In fact, people are starving for information. They want to
know everything they can get their hands on. They want
articles, stories, tips, techniques, opinions, editorials,
graphics, photos, images, sounds, movies and other things
of that nature. All of these things qualify as content. They
are things that a person can read, look at, listen to or
watch -they are not do-dads or sparkly pretty glitz.

It is not just important that you site have good content
-it's critical to the survival and continued success of whatever
goal you are trying to achieve. Fluff is good, but content beats
fluff by a million times.

Look at why you surf the web. What are you looking for? Do
you return to a site which gives you information which you
need and want? Of course you do. Conversely, how often
do you return to a site just because it has a message board,
chat room or newsfeed? If you are anything like me, these
things are nice, but they have nothing to do with the
reasons why I return to a site.

Now, it is important not just to have good content, but to
be constantly updating it as well. On our site (Internet Tips
and Secrets) we add new content each and every day, and
in fact we often add new articles several times in the same
day. Why? Because this means visitors know for a fact and
without any doubt that each and every time they visit there
is a high likelihood of there being something new to look at.

In short, new and constantly changing content are what
makes the web go round.

On our site, we go one step further to ensure our site is
even more sticky. We not only add new content on at least
a daily basis ... we add our own original content. Virtually
every article that we have included on our site, with a few
exceptions, was written originally for this site. This means
that in order to view our content, people MUST either come
to our site or find one of our articles that has been reprinted
elsewhere.

You see, you can find a newsfeed anywhere. You can get a
weather report from hundreds of sites. You can find dozens
of sites which will offer calendars, reminder services and
other things for you to use. But you can only find one site
with a treasure trove of information written by us specially
tailored for our audience.

That's what truly makes a site sticky. Constantly changing
original content. If you really want to get your visitors back,
often and anxious to find out what you've got to tell them,
that's what you need to offer.

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Richard Lowe Jr. is the webmaster of Internet Tips And Secrets.
This website includes over 1,000 free articles to improve your
internet profits, enjoyment and knowledge.
http://www.internet-tips.net

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Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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Ulead SmartSaver

Professional web designers and experts advise you to
keep your pages under 100 KB for efficient loading.

One of the best programs I've come across for shrinking
images without compromising their quality is the Ulead
SmartSaver.

If you're a Web author, SmartSaver is a program you
should consider on your hard disk. You can try out this
fully enabled demo for 15 days from installation at:
http://www.zdnet.com/downloads/stories/info/0,,000MF0,.html

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Learn CGI -even if you're a Total Non-Programmer.

Now here's a tutorial that will guide you through the
basics of creating CGI scripts on a Unix platform.
Unlike other tutorials, this does not assume you
know anything about CGI, Perl, or Unix, and at the
end of this tutorial you will be able to create Perl
programs for counting hits, storing and retrieving
guestbook information, and processing secure
passwords.
http://webteacher.com/cgi

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FREE web color picker.

If you design web pages, you need to use the right colors,
for every browser to recognize your pages. Well, this tool
makes it all easy. Get it here:
http://www.ebooks-made-easy.com/webcolors.zip

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Dynamic Drive

Dynamic Drive offers free, original DHTML scripts and
components to enhance your web site! All scripts take
advantage of the latest in JavaScript and DHTML, with
emphasis on practicality and backwards compatibility,
to bring true power and interactivity to your site. Enjoy!
http://www.dynamicdrive.com

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5. Useful Sites and Tools
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FormPal

Need help with your scripts? FormPal will send email, and
generate dynamic Web pages. It's built-in graphical form
editor includes field validation methods that can validate
credit card numbers, email addresses and more. A built-in
script installer transfers forms and scripts to your server
automatically and sets the correct file permission for each
file. Free 30-day trial. FormPal runs on Windows and creates
CGI scripts in Perl for Unix and Windows servers.
http://www.munica.com

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AD Mailer (365 KB) Shareware

AD Mailer is a useful tool for sending information/notifications
to a large number of recipients. This program allows you to
create and manage mailing lists, and to generate personalized
messages from predefined templates. You can create eparate
mailling lists, which contain information about the recipients.
Program have a simple address book with grouping and
support a tags replacment for message personalization.
http://www.abroaddesign.com/mailer
http://www.abroaddesign.com/mailer/mailer.zip

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks from your web site or E-zine, and
this months program is:

"KwikMed"

KwikMed is a well known company that sells prescription
drugs, like Viagra, via the Internet.

As an affiliate of KwikMed, you don't just make money when
one of your visitors buys something. No, you also make money
when other webmasters join the KwikMed affiliate program and
start selling. How? Every time they make money, you get a cut
of their sales, too.

This is a two-tier program, and the other webmasters (who
found KwikMed thanks to your links and your PR) become
your 'sub-affiliates'.

The secret is that only a handful of sub-affiliates are enough
to give you a lifetime of residual revenue. Even if you close up
your website today and never do any future promotion, checks
still KEEP COMING... thanks to the effort of the others.

You can link directly to the KwikMed webmaster-page:
http://kwikmed.com/cgi-bin/pg.cgi?affid=118251&pg=webmasters.html

Want banners? Theye have made a whole series of banners
for you, that promote the money-making opportunities of their
affiliate program to others. Go grab them inside the Affiliate
Control Center.

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Q: "How can I track how many visitors come to my web site,
and how can I check where they originated from? Is there a
special program or tool for this?"

A: "There's no need to buy a tracking program. Adding a question
mark and a unique identifier to the end of a URL will do. For
example: http://www.smart-web-promotion.com/index.html?nl
tells me how many hits came to this page via this newsletter.
Just use your FTP program to download your log file and you'll
see how many requests came in."

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If you have a promotion or a web design tip to share with the
rest of us, or if you have a question, please feel free to post
it here and I will try to answer your problem. Send it all to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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KeyBoard Express

Here's a handy too for all you busy cyberpeople. Keyboard
Express allows you to record, key in, and play back any set
of keystrokes and associate it with one of more than 450
different hot keys.

Eliminate the repetition of the same sets of keystrokes in
word processors, email, and more. The program can create
hot keys for standard email replies, URL's and forms.

Keyboard Express can even be scheduled to check for
email messages. This program is a very powerful
tool! (Sorry, Macusers, it's Windows only.)
http://www.keyboardexpress.com

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9. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

===> LEARN HOW TO MARKET! NEW! <===

Learn how to market. Then Get the Software You Need to
Get it Done! Take your Fortune Today. You deserve it,
but ACT NOW! http://www.getyourfortune.com

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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* Want to advertise in this newsletter? Swap ads? *
http://www.smart-web-promotion.com/ads.htm

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