SmartPromotion Newsletter. Vol. 2, Issue 15.

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SmartPromotion
Vol. 2, Issue 15.

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Smart Tips, Tricks and Tools for Web Masters and E-zine Publishers.

Volume 2, Issue 15.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Dear subscribers,

Welcome again to another issue of SmartPromotion.

I'd like to wish you all a Happy Easter. If you don't celebrate Easter,
I wish you a Happy Weekend as well :-)

I know that some of you are reselling my "Web Site and E-zine
Promotion Made Easy' E-book, and making good money from it.

I give away 50% commission on every sale, this means that you
receive 13.37$ per order.

I've you'd also like to become an affiliate, and earn some extra
money from your web site or newsletter, you can find out more,
or sign up at:
http://www.smart-web-promotion.com/reseller.htm

NOTE: It's totally FREE to sign up, and you'll not only get a FREE
Personalized Demo Copy, containing your own affiliate link, ad
copy and ad banner, but you will also receive "The Info-Product
Master Course", written by Internet Marketer Ken Evoy, to help
you promote my book!

Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it!

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

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You can also read this issue on line. Click here:
http://www.smart-web-promotion.com/ezinearchive.htm

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Sponsor Ad (Please visit our advertisers. We need
them, and they need you! Thanks!)
------------------------------------------------------------

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2. Smart Promotion Tip
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RankPilot

Every serious web master needs to know if his/her web site is
listed in the search engines, and now there's a FREE service
called RankPilot to help you find out.

Check if your site is listed in Alta Vista, AOL Search, DirectHit,
EntireWeb, Excite, FAST, Google, Goto, InfoTiger, Looksmart,
Lycos, Magellan, MSN, Netscape, NorthernLight, Snap, Sprinks,
Thunderstone, WebCrawler and Yahoo.

If your site doesn't show up, it's time to submit again.

There are similar services on the Net, but they charge you money
if you want to use them regularly, and this one is FREE!
http://www.RankPilot.com

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3. Guest Article
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"Loyal Readers or Subscribers?"

By Kate Schultz

When you think of your subscriber base, do you have loyal e-zine
readers or just a bunch of subscribers?

You can develop legions of loyal readers by developing an
interactive relationship with your readers through the use of
some proven reader response mechanisms.

A "Reader Response Mechanism" is merely a tool that encourages
your readers to respond to your messages by sending you
requested information.

1. LETTERS TO THE EDITOR

Ask your readers for opinions and then feature one or more of
their opinions in your newsletter. Pretty soon you'll be getting
letters to the editor about letters to the editor. Always ask, "So,
what do you think?"

2. ASK THE EXPERT

This type of column provides you with the opportunity to find
out exactly what your readers want to know. Answer your
readers' questions and then carefully consider how to best use
this information when developing material for future issues. By
providing the answers to these questions, you also present
yourself as an expert and boost your credibility with your
readers

3. SURVEY YOUR READERS

This can be done easy enough by sponsoring a "Question of the
Week," or placing polls or surveys on your website. I often hear
publishers lament their poor response from surveys. Perhaps this
is because they are asking for too much too soon. For best
results, follow these four simple rules:

1. Keep it short: Even your loyal readers are busy. Don't make
them jump through a lot of hoops. Completing the survey
should take less than 30 seconds or you've lost them.

2. Make it easy to use: If it's an email survey, give them a
separate email address to use. If it's a link to an online poll or
survey, limit it to three multiple-choice answers -- click three
times and submit.

3. Create an entertaining survey or poll. Think "Cosmo Quiz!"

4. Keep it anonymous: Always provide the option for your
readers to submit their answers anonymously if they choose.

Post the results in every newsletter. If you have a question of
the week and post your results, sooner or later even the
diehards will be curious enough to participate.

4. HOLD CONTESTS

Offer a valuable prize in exchange for demographic information.
Put an entry form on your site and try to gather some basic
demographic information such as: age, gender, and zip code.
Always include an area for free-form comments. Of course, you
need to collect their email address so that you can notify the
winner. Be sure to disclose what you will do with the
information provided. Popular contest prizes are books, videos,
CDs and software. Choose one that will be of interest to your
readers.

5. MEET AND GREET

Get out and meet your readers face to face. If you are attending
trade shows, events, demonstrations or workshops, use these
events to meet with and talk to your readers. Participating as a
guest on radio programs is another excellent way to actually
get to know your subscribers.

When you ask for feedback from your readers, you learn about
their passions and interests. Armed with this very specific
information ABOUT your readers, FROM your readers, you can
present them with high quality relevant content. The more they
like your e-zine, the more likely they are to go from passive
readers to active participants in your newsletter community.

=========================================
Kate Schultz is the founder of the renowned Ezine University,
and the co-founder of E-Zinez -- the premier newsletter for
e-zine publishers. Her new book, "Ezine Adrenaline: How to
Create, Publish and Market A Profitable E-zine on the Internet"
is the definitive guide to high-octane e-zine marketing, and
contains the fastest cash-producing e-zine tactics that give a
dose of adrenaline to any Web business.
http://www.roibot.com/r_ez.cgi?IM10739_eatext

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Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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All Link Checker (430 KB) Freeware

All Link Checker 2.0 tests your webpage for "broken links".
Due to multiple-process-architecture it is fast and because
of its clear design it is easy to use. Just type in the URL of
your website or the URL of a special page or subdirectory
and All Link Checker will chcek all links in the given website,
page or subdirectory. It will list all extracted links and mark
the "bad" and "broken" links. Double-click on a listed link
to get more Information about a "broken link". After checking
all links, All Link Checker will summarize the results, showing
each page, it found "broken links" in.
http://www.absolute-freeware.de/download_engl.html

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Free Web Building Tools

You name it, they have it. Everything the web master needs to
create or maintain a web site. With easy to use tutorials and
forms. A great stop!
http://www.webpage-tools.com

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Domain Express (2.3 MB) FREE

DomainExpress is a nifty program that'll help you quickly
check the availability of any domain name extension. If you
find a name that you want, DomainExpress can point you to
pricing information for that specific country code, in the process
saving you valuable time.
http://coala.hypermart.net/domain

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WebMasterAid.com

Her's a package of webmaster's tools to build your Internet
presence and promote your business world-wide!
http://www.webmasteraid.com

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5. Useful Sites and Tools
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nFinite Web

It's important to know that your site is on line, and functioning
well. nFinite Web monitors your pages and notifies you via
email or a pager when your site gets down. Easy, and free!
http://nfiniteweb.com

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Free web site content

FreeSticky is a source of FREE and low cost content that
anyone can use to increase the appeal, usefulness, traffic
and eventually the stickiness of their website. Changing
content is the driving force behind return visits to a website.
http://www.freesticky.com/stickyweb

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6. Recommended Affiliate Program
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In this section I give attention to a special affiliate program
that will earn you bucks from your web site or E-zine, and
this months program is:

"Site Build It"

Have you ever wondered why we, common people, can't make
significant dollars with affiliate programs?

Because most people simply don't have the skills needed to
brainstorm lots and lots of PROFITABLE topics (and knowing
just how profitable they'll be.

They don't have the knowledge to write search-engine-savvy
HTML pages or the ability to develop detailed pay-per-click
campaigns... until now...

"Site Build It!" puts that power into anyone's hands. No matter
who you are, or what your HTML and Search Engine skills are,
you can build YOUR OWN traffic-building web site by using Site
Build It!

Use it to build income, no matter what your area of interest. And
of course... you can even USE Site Build It! to promote itself! :-)

Click here for more info:
http://buildit.sitesell.com/weirdsite.html

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Q: "I'd like to know how I can get copyright for my web site?
What can I do to protect my content, and what should I do
when someone steals my design?"

A: "Protecting a web site is an important issue. Matt Mickiewicz
(from SitePoint) wrote a good article about copyright for the web
master and you can read it here:
http://www.webmasterbase.com/article.php?aid=35&pid=0

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Send your tips, questions or answers to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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Links Suite III (6 MB) Shareware

Automatically parses links from Search Engines and links
pages. Parses URL's into a database where each is spidered
for Title, Description, Keywords, and E-Mail address. Output
functions for Excel, Raw HTML, or conversion into Search
Directory programs.
http://www.linkssuite.com
http://www.linkssuite.com/ls3esetup.exe

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9. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

YAHOO SECRETS REVEALED...

Discover the "Back Door" method to getting your site
listed on Yahoo! This method takes only a minute!
Get this FREE REPORT, and you'll generate 316
additional visitors to your web site in 1 DAY! Click:
http://www.smart-web-promotion.com/Yahoolisting.htm

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10. Contact Information
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Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

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