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SmartPromotion
Vol. 2, Issue 18.

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Smart Tips, Tricks and Tools for Web Masters and E-zine Publishers.

Volume 2, Issue 18.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Guest Article
4. Webmaster Corner
5. Useful Sites and Tools
6. Recommended Affiliate Program
7. Q & A
8. Smart Software
9. Advertisements
10. Contact Information

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1. Editors Note.
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Welcome again to all the new and "old" subscribers.

It's always good to see you here again.

I have just opened a FREE Forum, where you can
exchange promotion tips and ideas with other web
site owners and E-zine Publishers.

Please check it out and feel free to post tips:
http://pub75.ezboard.com/fsmartwebpromotionfrm1

Note: I moderate this forum personally, and I will not
tolerate any spam messgaes. This guarantees that
only interesting tips will be available.

Hope to meet you there soon!

You may know by now that I'm working on a new
E-book, called "E-zine Publishers Interviewed".

I already have a list of 50 E-Publishers who participate
in this project, and their answers will be very important
to help you with your own E-zine.

If you'd like to receive a FREE copy, you can email me
via the link below, and I'll send you the E-book when
it's done.

Please request a copy via this link:
mailto:editor@smart-web-promotion.com?subject=free_copy

The book should be finished by the end of the month -at
least, that's what I hope :-)

Oh, while I was "shopping" for important E-publishers to
include in my newest book, I had the unique opportunity to
interview one of the top marketers on AND off the Internet,
Sam Robbins.

Sam has consulted small home-based businesses as
well as Fortune 500 companies... and most importantly
he's the first to admit he's made a million mistakes along
the way :-)

Anyway, this little introduction is not about Sam Robbins...
but rather what Sam can do FOR YOU.

Sam's interview is available at:
http://www.smart-web-promotion.com/samrobbins.htm

Enjoy this issue, and don't forget to tell your friends about
us! Forward them this newsletter, they also deserve it!

Sincerely,

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

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2. Smart Promotion Tip
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FREE E-BOOK:

I'm sure you'll be interested in Jimmy Brown's newest
FREE E-book, called; "How to Earn a Full-Time Living
Online In 2 Easy Steps!"

It shows you how you can let other people sell your
products on the Internet, without you having to spend
another penny on advertising again!

This E-book comes totally FREE, and also includes
FREE distribution rights, so you may give it away or
sell it.

"How to Earn a Full-Time Living Online In 2 Easy Steps!"
contains the first chapters of the "Free Advertising System"
book, but you'll find the information in it to be very valuable
for your on line business.

If you are interested in NEVER spending another penny
on advertising and yet watching your sales skyrocket...
then download the E-book RIGHT NOW from:
http://www.ebooks-made-easy.com/2ezsteps.exe

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3. Guest Article
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"What do People Want Online? It's not what you think it is."

By Jay Conrad Levinson

What people want online is a question guerrillas ask
themselves a lot. Whether it's for fun or work or something
else, understanding a consumer's motives once he or she
logs on is a necessity. But the experts don't seem to agree
on what people want.

Some folks see the web as a vast, new field for advertising
messages, assuming that while people may want to do
something else, if we can entice them with flash, we can
sort of trick them into paying attention to our products and
services.

Guess what. That's not gonna happen.

Other folks seem to subscribe to the notion that people online
are looking for entertainment on the Internet, and therefore they
construct messages aimed at persuading while playing. And,
in other cases, the time-honored direct-response model wins
out:

Grab people when you can, get 'em to take an action, and then
market, market, market. The answer may be that the consumer
has and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect cyberworld,
people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was
conducted by Zatso. The other was conducted by the Pew Research
Center.

Zatso and Pew. (Those guys didn't spend much time reading
"how-to-name-your-company" books, I guess.) Still, both of their
studies illuminated the answer as to what people want to do online.

The answer, as most answers, is very utilitarian: People want to
accomplish something online. They're not aimless surfers hoping
to discover a cybertreasure. Instead, the average Net user turns
out to be a goal-oriented person interested in finding information
and communicating with others -- in doing something he or she
set out to do.

Look at the Zatso study. "A View of the 21st Century News
Consumer" looked at people's news reading habits on the web.

It revealed that reading and getting news was the most popular
online activity after email. The guerrilla thinks, "That means
email is number one. How might I capitalize on that?"

One out of three respondents reported that they read news online
every day, with their interests expanding geographically -local
news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent
of respondents said that they wanted news on demand and nearly
two out of three wanted personalized news. The subjects surveyed
liked the idea that they, not some media outlet, controlled the news
they saw. They feel they're better equipped to select what they want
to see than a professional editor. Again, control seems to be the
issue. Again, guerrillas think of ways to market by putting the prospect
in control.

The Pew Research Center study revealed that regular net users
were more connected with their friends and family than those who
didn't use the Internet on a regular basis.

Almost two-thirds of the 3,500 respondents said they felt that
email brought them closer to family and friends -significant when
combined with the fact that 91% of them used email on a regular
basis. That's 91%. It took VCRs 25 years to achieve such market
penetration.

What did people in this study seem to be doing online when they
weren't doing email? Half were going online regularly to purchase
products and services, and nearly 75 percent were going online
to search for information about their hobbies or purchases they
were planning to make. Sixty-four percent of respondents visited
travel sites, and 62 percent visited weather-related sites. Over
half did educational research, and 54 percent were hunting for
data about health and medicine.

A surprising 47 percent regularly visited government web sites,
and 38 percent researched job opportunities. Instant messaging
was used by 45 percent of these users, and a third of them
played games online. Even with all the hype in the media, only
12 percent said they traded stocks online.

What does this mean to e-marketers? It means that if you're
constructing a site for goal-oriented consumers, you'd better
make sure you can help facilitate their seeking. Rather than
focus on entertainment, flash, and useless splash screens, the
most effective sites are those that help people get the information
they want when they need it. Straightforward data, information
that invites comparison, and straight talk are going to win the
day.

A client buddy of mine showed me his website which heralds his
retail location and attempts to sell nothing online. He said it
has been the biggest moneymaker in the history of his 35-year-
old company. Then he apologized for its lack of glitter and special
effects. He asked how his site could be so successful even though
it lacked anything to add razzmatazz and dipsydazzle.

Now, you know the answer.

Jay Conrad Levinson is probably the most respected marketer
in the world. He is the inventor of "Guerrilla Marketing" and is
responsible for some of the most outrageous marketing campaigns
in history -including the "Marlboro Man" -- the most successful ad
campaign in history. In his latest book, "Put Your Internet Marketing
on Steroids" Jay reveals how you can use marketing steroids legally
to make your business insanely profitable. Click here for more info:
http://www.roibot.com/r_mos.cgi?IM10739_mostext

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Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

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4. Webmaster Corner
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New Search Engine

Here's a brand new search engine, and it's database is
currently empty, so those that get in now will be the ones
getting the higher rankings! Check out the site, and add
your own!
http://www.surfing-n-stuff.com

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Want more info about Pop Up Windows?

CGI master William Bontrager knows everything about
them, and he wrote an articles about it here:
http://willmaster.com/possibilities/archives/wmp20010320001.shtml

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PrePromote

PrePromote creates meta tags for your pages, analyses your
meta tags and content, generates specially designed doorway
pages and can be co-branded with your graphics and links.
http://www.signposter.com/prepromote

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Mouseover effect without images

This crossbrowser script shows how to create mouseover
effects without images.
http://www.scriptlib.com/scriptinfo.php?id=107

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POPPager

This FREE application runs on Win9x or NT 4 and monitors
a POP3 mailbox. When mail gets sent to the mailbox POP
Pager will send it to your alphanumeric pager or GSM.
POPPager sends the mail to the pager/GSM based on the
phonenumber that is in the subject of the mail, so you can
use a central email account as a deposit location for any
mail sent to any pager. Handy!
http://www.woodstone.nu/poppager

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5. Useful Sites and Tools
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Zoom Search Engine (87 KB) Freeware

Zoom is a free package for web developers that allows a
search engine function to be easily added to a web site
or intranet site. Pages are indexed off line for maximum
search speed online. Full installation documentation is
included. Zoom doesn�t depend on an external web site
to index your pages, there is no advertising served up
with the search results and the search itself is very fast
as all the pages are pre indexed. PHP is required.
http://www.wrensoft.com/zoom.htm
http://www.wrensoft.com/ftp/zoomse.zip

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Recastor (619 KB) Shareware

A powerful and easy to use tool that simplifies web publishing
of PDF documents. Recastor converts PDF files into HTML for
online browsing, using a technique that preserves original
document layout -complete with graphics, hyperlinks and
bookmarks -while also transforming it into a useable and
searchable document on the web.
http://www.softillion.com
http://www.softillion.com/dl/recast11.zip

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Atrise Everyfind (601 KB) Shareware

Everyfind allows you to design a search engine for your
web site, intranet, CD, DVD or any portable documentation.
This search system does not require server side scripts
and applications and can run virtually anywhere. Key
features: extremely small but powerfull search script;
customizable page-style report design; intellectual size-
saving indexing algorithm;15+ professionally-designed
templates; easy calling, like CGI; separate categories.
http://www.atrise.com/everyfind/
http://www.atrise.com/everyfind/evfb.zip

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6. Recommended Affiliate Program
------------------------------------------------------------

In this section I give attention to an affiliate program that will
earn you money from your web site or E-zine... at least if you
put enough time in it to promote it of course :-)

This months program is:

Lee Benson's "E-zine Tactics"

Lee's popular "EzineTactics" site shows you how to build your
own profitable opt-in mailing list, and sell to it, again and again,
with just ONE short email message!

All the secrets of successful opt-in email are revealed in just
seconds, and Lee's FREE affiliate program offers you:

-> Two-tier commissions.
-> 44% payout on direct sales, 11% on affiliate sales
-> Unlimited Earning Potential - NO limits
-> Unique "Pay on Demand" Commission System

This means you receive over * 55% * of the profits generated
from Ezine-Tactics to willing affiliates who are simply directing
spam-free traffic to the website.

For every person you refer to the EzineTactics site who then
purchases the $47 package, you'll get $20.00... and for every
affiliate who signs up through you and makes a sale, you'll
get a further $5.00... and Lee pays out every two weeks.

You'll have access to online statistics to inform you how many
people have visited your affiliate site, how many of those people
have ordered, and how many of your affiliates have made sales
too.

Imagine how fast your commissions will add up with a web site
that generates an average of 1:30 sales ratio!

You can read more about Lee's web site and sign up for
FREE at this link:
http://www.smart-web-promotion.com/ezinetactics.htm

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You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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7. Q & A (Readers help readers.)
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Q: "Hi Dirk, I get so much spam in my email box, and lots of
it originates from my web site, where I have my email address
exposed. How can I prevent spam services, to not capture my
email address? Best greetings and thanks for the great info!
Derek."

A: "Dear Derek, you can make your e-mail address invisible
for Spam Robots by using Unicode. Victoria Steele has a great
online tool that does this trick. Just put it right in your HTML code
as you would your mailto tag. Here is the FREE tool to convert
any email address into a hidden Unicode format:
http://www.eHits.com/AskVicki/unicoder "

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If you have a promotion or web design tip, or a question,
please feel free to send them to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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8. Smart Software
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HTML Guard (1 MB) Shareware (15$ to register)

If you want to prevent unauthorized copies of parts of your
Internet sites you should have a look at HTML Guard.

Among other features this software lets you encrypt your
HTML source code and disable the right mouse button,
text selection and the print function within a browser.

Put an end to copying and modification of your HTML
code, images and text by others thus protecting your
copyright.

Once secured by HTML Guard, the files retain their original
appearance and pages can be viewed in any common
JavaScript enabled browser.
http://www.aw-soft.com/htmlguard.html

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9. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

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Get quality FREE TRAFFIC to your site EVERY DAY
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10. Contact Information
-----------------------------------------------------------

Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com

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Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

* Want to advertise in this newsletter? Swap ads? *
http://www.smart-web-promotion.com/ads.htm

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