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SmartPromotion
Vol. 3, Issue 24.

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Smart Tips, Tricks and Tools for Web Masters and E-zine Publishers.

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IN THIS ISSUE

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1. Editors Note
2. Smart Promotion Tip
3. Ebook Review
4. Guest Article
5. Webmaster Corner
6. Useful Sites and Tools
7. Recommended Affiliate Program
8. Q & A
9. Smart Software
10. Advertisements
11. Contact Information

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1. Editors Note.
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Welcome again to all our new and "old" subscribers.

First of all, I'd like to wish you a belated Happy 2002.

I hope this year will bring you and your business prosperity
and happiness.

Personally, I have been extremely busy with several projects
the last weeks. One of these projects is a new E-book that
was just released by Jimmy Brown -and yours truly :-)

If I can be so bold, it's one of the best resource books on
Ezines that I have ever read...

The "Ezine Resource Guide" contains 218 free and low-cost
resources for Ezine publishers -just like you and me.

It also contains interviews with 50 of the top Ezine publishers
-and this is my contribution :-)

This book could easily sell for $49.95 and more... but Jimmy
is practically giving it away at the crazy price of only $14.97!

And wait, it gets even crazier... If you know Jimmy, this will
be no surprise :-)

You also receive Master Resell Rights to the Guide. You
get a web page template that is ready to download to your
server.

And if that is not enough; you have the ability to brand the
E-book with YOUR own advertisements as well!

But, there is more!

You also have the opportunity to change the affiliate links in
the book. This will allow you to make money on another
twelve back-end products as well!

Remember this whole package is only $14.97. The
information alone is worth three times that amount!

Be one of the first to grab the resell rights and make some
nice cash. Just click here to believe it:
http://www.ebooks-made-easy.com/ezineresource

_________________________

Our Ebook Contest:

The winner of "Go Beyond Your Wildest Dreams-Power
Secrets To Top Success", by Thomas J. Stevens, is:
David Geer

Congratulations, David! You will receive the Ebook from
Thomas very soon!

All the other contest participants will receive a special
discount offer from Thomas.

You see, it rewards to participate, even if you don't win :-)

This month I'm offering you another chance to win an E-book!
It's the "Ezine Launch" book, by Mani Sivasubramanian. All
the info is below this month's Guest Article... by Terry Dean
himself!

Wishing you all the best!

Dirk Dupon

If you have any comments, please mail 'em to:
mailto:webmaster@smart-web-promotion.com

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Sponsor Ad (Please visit our advertisers. We need
them, and they need you! Thanks!)
------------------------------------------------------------

Pam Renovato's "Ebook Monster Package"

Pam Renovato's Ebook package contains 18never before
seen re-sellable products! Create multiple streams of
income with these Ebooks! Only $2.62 per licence!"
Click here to see it NOW:
http://www.ebooks-made-easy.com/monsterpackage.htm

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2. Smart Promotion Tip
------------------------------------------------------------

I did it again!

You know I'm a busy bee, right? :-)

Well, I have just started a new E-zine, focused on E-book
Marketing and Promotion.

It's called "The Ebook Marketer" and if you have any interest
in earning money with E-books, or in selling Info-Products on
line, then you need to join right now!

"The Ebook Marketer" will go out once a month and contain
the latest tips, E-book reviews and tools to profit from your
E-book, plus FREE contests to win E-books, software and
access to useful E-book services, so be sure to join!

You'll receive a Demo Copy of the "Ezine Launch" book,
and 12 other fine Marketing books.

Click here to sign up:
http://www.ebooks-made-easy.com/mani.htm

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3. Ebook Review
------------------------------------------------------------

"The Insider Guide to Power Ezine Promotion"

By Brian Alt

If the name Brian Alt doesn't ring a bell, then you're not an
E-zine publisher :-)

Brian is the expert when it comes down to bringing E-zine
publishers all over the world exclusive info and original links
to jumpstart and explode their own E-zine.

The 3-Minute Tutor contains Brian's no-nonsense real world
know-how. Brian covers the essentials like: the elements of
an Ezine’s web site, tracking promotional results, setting up
recommendation forms and Thank-You pages, and he also
touches the subject of setting up Joint Ventures, getting Ezine
reviews, including links to List Directories and on line resources...

This is a perfect start for people who are new to the world of
Ezine Publishing... However, experienced publishers may
not need this book -or find it a bit simple.

Final opinion: Good value for a good price.

You can read all about Brian's tutor here:
http://www.dirtsmart.com/titles/3mt0009.html?10384

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4. Guest Article
------------------------------------------------------------

This weeks article is a special training report by Terry Dean,
showing you that the real secret (if there is a secret) to Internet
marketing is in building relationships with your prospects and
customers by email.

Forget all the HYPE you hear about Internet marketing. Real
success won't occur overnight. It comes from consistently
contacting, training, supporting, and building up our clients.

"Give First and Prove Your Worth" should become your online
manta.

Here is the report:

"Collecting Follow-Up Information Can Be a Life Or Death
Experience"

By Terry Dean

Let me tell you a story. It is a sad story, but it is all too
common. A man or woman one day decides that they
can have more in their life or in their business.

They are told there is a "Secret Weapon" for marketing
available now to anyone who wants to use it called
the Internet.

They get a local internet connection and then venture
out into this brave new world for their business.

They hire the best web designers they can afford to
have a website developed for them so that they can
share their products with the world. Then, they wait...
and wait some more. Nothing happens.

Then, they are told you have to advertise online.
Everyone doesn't show up just because you have a
website online. Yes, that's right. You are going to
have to learn the online advertising methods such as
banner advertising, ezine advertising, classifieds,
trading links, press releases, etc.

So, like good little internet marketers, they begin
their quest for traffic. This sometimes is a hard
road to proceed upon, but they finally accomplish
their goals of getting hundreds of visits to their
site daily. Low and behold though, one further
problem presents itself.

Even though they now have a well done website and
hundreds of visitors coming daily, they aren't
making any sales. There is NO money coming in. They
have spent money on web hosting, web design,
advertising, and more. Their income has been next
to zero up until this point though.

For most internet marketers, this is the moment of
truth for their online business. Will you do what
95% of people who reach this point do...Give Up
and Quit? Will you be another person who leaves
the Internet market declaring "People just don't
buy products online!"

This is when most people bury their internet
businesses. I have seen this happen hundreds of
times already to friends or associates online.
Even though they are in different industries and
markets, almost every marketer seems to come to
this crossroad in their online business.

There are two paths available to you at this point.
Will you be like most and take the path of failure...
giving up right before you find your breakthrough?
Or will you do what every successful online marketer
does and research out the difference between those
who make money online and those who don't?

I have done my research already and I am going to
let the cat out of the bag right here and now. The
big divider between those who birth a successful
online business and those who bury their dreams
and quit is very simple actually. The secret is...

If You Want to Be Successful...You Must Collect
the Follow-up Information!

Stop and think about that for a moment. This one
aspect of your online business is so important I
could draw you a line in the sand and divide up
who has been successful online and who hasn't.
The successful marketers are constantly developing
new ways of Collecting information about their
prospects or customers.

Throughout my marketing online, I have found
an interesting secret. Web sites do not make
sales. Email follow-up makes sales. Ask any
marketer online and you will find that their
closing rate from just the website is horribly
low. Most websites get between a 0.05% and a 1%
sales rate from their visitors.

Once you add constant follow-up by email though
to the same prospects, you can get those same
percentages up to .5% to 10% sales rate. This is
an increase of up to 10 times in many cases just
because you applied constant follow-up to the
equation.

Let's run through a few quick tips I have for you
on collecting information about your prospects
and about how to do it.

What Type of Information do You Want to Collect?

1. You absolutely have to get your prospect's
email address. I make that the number one
priority of my website. Once you have the email,
you can start following up on all of your
prospects as often as you want to for FREE. Now,
money is no excuse for poor follow-up skills.
Email is free.

2. You want to collect their postal address so
that you can mail a follow-up sales letter by
snail mail. I know that snail mail isn't as
glamorous as email, but IT WILL HELP YOU CLOSE
SALES. The response rate on direct mail is still
higher than online so if you collect postal mail
information, you can follow-up online and still get
a hard copy of your materials into their hands.

3. You may want to collect their phone number.
This tip is most often true if you are giving away
something free. For example, if you give away a
free audio tape, MAKE SURE that your prospect has
to turn in their phone number before you mail
them something with this type of cost. Internet
people are often trying to just collect any free
thing they find even if they have no intention
of doing anything with it. Don't send out expensive
packages unless you get a phone number which
shows a higher commitment.

4. You should test your website and ad copy. Take
polls on your website. Ask your prospects their
opinion of your website in guest books. Get their
input. Ask for it. Give away something free if
they give it to you. Let your prospects tell you
what you need to do to make more sales online.

How do You Collect This Information?

- Start an Ezine
- Have a Guest book
- Give Free Downloads for Filling out a Form
- Offer Low Cost Free Sample by Mail for Visiting
- Take a Poll
- Set Up a Free For All Links Page or Classifieds
- Use Autoresponders
- Run a Contest

See, it may take you a little thinking time to
produce the right method for collecting follow-up
information on your prospects. Don't even take my
list above as an all inclusive list. Think up your
own ways. Those people who are the most successful
in any venture are the ones who are innovative.

Whatever you do though in your online marketing,
DO NOT FORGET the follow-up. The fortune is in the
follow-up. Collect information on your prospects
and then get to work developing a simple follow-up
system for contacting each of them as many times
as possible. Most marketers will tell you that it
takes at least 7 contacts with a prospect to make
the maximum number of sales. Online, I think this
number is much higher.

So get out there and start collecting follow-up
information if you want to make money on the web!

---------------------------------------------

Terry Dean is the creator of the "Internet X-Factor".
Learn the Key To Generating Traffic, Making Sales, and
Profiting Online... You can go the Rest of Your Life only
experiencing small trickles of Online Sales... OR You
can make the decision to Once and For all! Really
Start Doing Business Online. Click here:
http://www.ebooks-made-easy.com/xfactor.htm

=====================

Found this article useful? We have more! Check our web
site promotion, web design, E-book, newsletter and E-zine
marketing articles, or submit your own article:
http://www.smart-web-promotion.com/article.htm

=====================

FREE EBOOK CONTEST:

You can win a FREE copy of Dr. Mani's "Ezine Launch", if you
click to his web site, and let me know how much the E-book
normally costs, and how much it costs at the discount price
he is offering it now.

Here's the URL where the answer is located:
http://www.ebooks-made-easy.com/ezinelaunch.htm

You must submit your correct answer via this link only:
mailto:contest@ebooks-made-easy.com?subject=manibook_contest

Good luck!

The winner will be announced here next month.

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5. Webmaster Corner
------------------------------------------------------------

Search Engine News:
Altavista blocks all automated submissions!

AltaVista has introduced a new technology to block all
automated submissions to their search engine.

On the "Add URL" page, there is a submission code that
must be entered. Because the code is in a graphic format,
automatic submission tools cannot read the information.

AltaVista claims to index all submitted pages within one
week. They also have removed the five pages per day,
per web site limit. There is no longer any limit as to
how many pages you can submit to AltaVista.

Submit your site using this link:
http://doc.altavista.com/addurl

---------------

Free HTML Code Check

Don't let Web site errors drive visitors away! HTML
Toolbox scans your pages and lets you know about
errors before your customers find them. Get a free
test of up to 5 pages in your Web site! The 5-point
check-up will test your links, check your HTML code,
rate your page load time, check your spelling, etc...
http://www.netmechanic.com/toolbox/html-code.htm

---------------

The ZDNet Script Library

ScriptLibrary has literally hundreds of JavaScripts, Perl
Scripts, and Java Applets you can use on your site.
http://www.zdnet.com/devhead/resources/scriptlibrary

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New Search Engine

Wisenut is a new search engine, giving some of the best
search results on line. Wisenut has been called "the new
Google" by some of the Internet's most reputated search
engine experts, so you better submit your web site now at:
http://www.wisenut.com/submitsite.html

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LookOff.com

This site is devoted to helping you to navigate the Internet
using advanced tools and techniques that experts use.
Select a search engine from thousands depending on the
topic you are searching for.
http://www.lookoff.com

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6. Useful Sites and Tools
------------------------------------------------------------

FrontPageWorld.com

The #1 Web site for all things Microsoft FrontPage, Web
site design and Internet marketing. Questions about your
Web site, HTML, e-commerce, ASP, affiliate marketing,
Web templates or popup marketing? This is for you:
http://www.frontpageworld.com

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Affiliate Program Management System (532 KB) Demoware

APM- viral marketing management software. With this simple
and easy to use program any person can start and run many
types of viral marketing programs, including affiliate programs,
MLM, profit sharing programs, and networking arbitrage. It is
based on spam reduction methodology and allows to manage
programs up to 8-th levels/tiers
http://www.advmathappl.com/products.html

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AtomPark TagsLock Pro (793 KB) Shareware

AtomPark TagsLock Pro is anti SPAM utility and helps you
protect your Web Site from spammers and content steal.
Hides the source of html-pages, so nobody will see your
secrets. Gallery owners can protect their images using
TagsLock Pro. Flexibility and friendly user interface are
guaranteed.
http://www.atompark.com/products/tlp.htm

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7. Recommended Affiliate Program
------------------------------------------------------------

In this section I give attention to an affiliate program that will
earn you money from your web site or E-zine... at least if you
put enough time in it to promote it of course :-)

This months program is:

"The Ebook Wholesaler Club"

With thousands of Ebooks being promoted and new ones being
released every day, unless you get them first you won't make a
lot of sales.

I am a member of an exclusive website where I get NEW Ebooks
every month with FULL Re-sale Rights. These Ebooks are
exclusively supplied to members. They are not released
anywhere else.

Most importantly, every book can be fully personalized (not just
branded) to the way you want in order to generate maximum
backend sales and on going profits for YOU so you know every
copy you sell is going to work for YOU and bring you an endless
stream of income for years to come.

Each title will come with a professionally designed Ebook cover
and its own ready-to-use web site.

The Affiliate program pays you every month for each member
you refer for life. Refer 3 and your in PROFIT!

Guarantee: 30 day trial period with zero risk.

This is a brand new program. The earlier you join the better
your chances are of signing up new members and getting
paid forever?

Click here to sign up:
http://www.ebooks-made-easy.com/wholesaler.htm

You'll find more fine affiliate programs to earn money with at:
http://www.smart-web-promotion.com/affiliateprograms.htm

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8. Q & A (Readers help readers.)
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Q: "Dirk, I like to sell an Ebook priced $7 on the Internet.
But I am not sure that I will get some customers. So I want
a 'Credit Card Processor' who will not charge application,
set up & monthly fees and who accepts International
merchants. Will you please suggest a good one ?"
Madhu Kumar, India.

A: "Dear Madhu, I don't know any credit card service that
will not charge you a fee. (Not everything on the Internet
comes free :-) I personally use Clickbank, and I am very
satisfied. You can download the "Working with Clickbank"
for FREE by clicking here: (Note: This Ebook is for Windows
users only...)
http://www.ebooks-made-easy.com/clickbook.exe

"Working with Clickbank" is written by Tom Hua, and it
shows you exactly how anyone can start an on line
business or E-store. It doesn't matter where you live.
I live in Belgium, and it works fine. Good luck!"

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If you have a specific question, please feel free to ask me,
and I will post the answer here. Send your questions to:
mailto:editor@smart-web-promotion.com?subject=Q_&_A

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9. Smart Software
------------------------------------------------------------

Just Links (976 KB) Shareware

Keep your link pages current and make sure others are
linking back to you! Just Links will do all the hunting and
searching to be sure your links are on the pages they are
suppose to be, generating the appropriate links page for
your site with ease! Not only will it check a page but it will
spider the specified site at a depth you determine. Your
newly generated links page can be inserted into an
existing document as well.
http://www.lincolnbeach.com/justlinks.asp

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10. Advertisers (Please visit our advertisers. We
need them, and they need you! Thanks!)
------------------------------------------------------------

Free Ebook with YOUR Affiliate Links Drive Traffic to your
site, Increase signups to your ezine and Make Money by
giving away the Ebook with Your Links Branded for free!
http://www.linkcounter.com/go.php?linkid=194517
An EzineADventure AD. Get Your FREE Ads NOW!
http://www.ezineadventure.com/Default.asp?id=2872

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11. Contact Information
-----------------------------------------------------------

Publisher: Dirk Dupon

Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com
------------------------------------------------------------

Article submissions:

Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.

To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article

* Want to advertise in this newsletter? Swap ads? *
http://www.smart-web-promotion.com/ads.htm

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