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SmartPromotion
Vol. 4, Issue 42.
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IN THIS ISSUE
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=> Editors Note
=> Smart Promotion Tip
=> Article of the Month
=> Ebook Contest
=> Contact Information
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Editors Note.
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Hello,
Welcome again to a new issue of your "SmartPromotion
Ezine"... and if you're new... it's great to have you here!
As an Internet Marketer, you probably sell your own
Ebooks or special reports from your web site.
This is a smart thing to do, because people will always
need quality information, and if it's good, they will pay
you well for it.
Now, what do you do when you want to get started
writing a new Ebook or report, but can't come up with
the right copy, or eye-catching subject?
If you're anything like me, you'll read some of your older
articles, or visit the online formus where other marketers
meet, to come up with new ideas.
It's a time consuming task, but it can help you to make
that jump in the right direction :-)
However, if you really want to write that new report fast
and easy, then here's a great tip.
Sherry Ma Belle Arrieta's new idea-generating software
for writers, called; "WriteSparks!" is simply too cool.
It's easy to install and use - and it will help you generate
enough story sparks to set your writing on fire :-)
If coming up with writing ideas is a challenge for you,
I strongly urge you to check this out!
http://www.ebooks-made-easy.com/writesparks.htm
As always... to your online success!
Dirk Dupon
mailto:editor@ebooks-made-easy.com
===================================
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===================================
Smart Promotion Tip
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I just got my hands on an extremely useful cgi-script
called; "CBWatchman". It's intended for everyone who
uses ClickBank to sell products.
This simple script will protect your digital products from
unauthorized downloads. Installation and use is easy.
(A users' manual has been provided to give you step-
by-step setup instructions.)
Here is the download link:
http://www.ebooks-made-easy.com/cbwatchman.zip
Tip: You can customize this script and make 50 to 75%
commission for various ClickBank Products. You can
also place your own ad on the 'index' page.
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Article of the Month
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This month I found a great article that I want you to
read. It's written by my business friend Damon G.
Zahariades.
Damon shows you how to act as a respected marketer.
Read it... and never forget it! :-)
"When Screaming Is Your Only Option To Be Heard,
Find Another Party"
The marketing arena is crowded. No doubt about it.
It's crowded with generalists. And when a place gets
crowded with folks who do the same thing in the
same way at the same time... it gets loud.
Getting noticed gets tougher.
Be a specialist. Find a niche. Study it. Analyze
it to death. Devote yourself to it and become
KNOWN for it.
Separate yourself from the flock.
Want an example?
Who do you think of when I say "conversion ratios?"
Alex Mandossian.
How about affiliate programs?
Allan Gardyne.
Mini sites?
Phil Wiley.
Software?
Ben Prater.
You get the idea. Let's move on.
- Even A Numbers Game Can Be Personal
I love Starbucks.
I love sitting there, sipping my cup of java and
doing my work.
The employees know me. And the customers know
me. They SHOULD. I'm there every night. It's where
I feel at home.
Some guys do well in dance clubs. Good for them.
I don't. I need to TALK.
I can't do the "quick pick-up" thing. I need to interact.
My friend Jacob calls it my Jedi mind trick. He's cynical.
I call it getting to know someone. Actually HEARING
what that person is SAYING.
Let's apply this to marketing.
Yeah, automation is important.
Having a responsive subscriber list in the thousands
is important, too.
But, in the end, it's all about the person on the other
side of your conversation.
Always HAS been.
Now, I'm not saying you have to suck up to that person.
Hell, argue with him if you want. Push a little. Shove a
little.
Just treat him like a PERSON. Not an e-mail address.
- Going Home Doesn't Mean Defeat
I'm sure the "one-night, dance-floor" score is invigorating.
Frankly, I wouldn't know. Like I said, it ain't my style.
But, for many men, it's a constant rite of passage.
Going for the quick kill has been romanticized in
men's lore since the first man sauntered up to the
first woman and worked his magic.
Boys in high school locker rooms and college dorms
poke and prod each other toward it.
Adult men in corporate offices entertain each other
with grand stories of conquests from weekends past.
It's celebrated with sly winks and high fives.
But, it's short-sighted. Counterproductive, in the long-run.
Let's apply it to marketing.
Often, a conquest isn't a repeat customer. It's a kill.
It's like lopping off the head of the proverbial golden
egg-laying chicken.
Your market deserves better.
Give her a kiss. Tell her goodnight. Then, go home.
Call her the next day for a second date (or a third.
Or a thirtieth.)
Show some respect. Some style. Some substance.
It's your first date. If your widget (ebook, Report, software
app.) isn't right for her, don't worry about making the kill.
Go for the long-term relationship.
Your market will continue to buy.
Last Thoughts
Ya gotta stand out from the crowd. Otherwise, marketing
is an uphill battle.
You can be loud and obnoxious, or you can find a
niche to play in.
You can treat everyone like a numbers game or you
can treat 'em like PEOPLE.
You can go for the quick kill (the one night stand) or
you can start a relationship that yields fruit over the
long-term.
Look, the whole POINT of this article is to give you
ideas about how you can avoid competition and
dominate a niche.
Common sense, really. But, sometimes, we need
to remind ourselves.
You get the point.
Besides, my body's beginning to groove to the beat
of some thumping music I just picked up...
Damon G. Zahariades is a recognized expert in info-
product creation and author of the critically-acclaimed
Ebook, "The Special Report Bible." Damon will show
you, step-by-step, how to create highly-profitable
Special Reports.
To find out more, visit today:
==> http://www.ebooks-made-easy.com/report.htm
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Ebook Contest
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Subscriber Sergej Rinc won a copy of "Web Marketing
Explained". An email is already on it's way to the winner.
If you would like to get a copy for yourself, go:
http://www.ebooks-made-easy.com/explained
This month you can win a copy of Jimmy D. Brown's
"Sublist Secrets Revealed" book.
All you need to do is let me know how much this book
is currently selling by visiting:
http://www.ebooks-made-easy.com/sublists
Then send your answer to:
mailto:editor@smart-web-promotioncom?subject=SP_contest
The winner will be announced by me personally.
===================================
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Contact Information
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Publisher: Dirk Dupon
Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com
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