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SmartPromotion
Vol. 5, Issue 47.
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Smart Tips, Tricks and Tools for Web Masters
and Ezine Publishers.
Volume 5, Issue 47.
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IN THIS ISSUE
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=> Editors Note
=> Smart Promotion Tip
=> Article of the Month
=> Ebook Contest
=> Contact Information
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Editors Note.
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Hello,
Welcome again to "SmartPromotion Ezine", and if you
are new... great to have you here!
If you are a member of my "Sunday Special Discount"
announcement list, then you may have ordered a copy
of the new "Website Conversion Secrets" Report...
http://www.ebooks-made-easy.com/websiteconversion
"Website Conversion Secrets" shows you how to make
more profits from the same people who visit your site.
Do you know that, by making just a few small changes
to your sales page, you can double your profits (or more)
without spending any extra money on advertising?
Ewen teaches you 40 simple things you can do on
your site today that can help you make more sales
- without doing more work!
One of my personal favorites is Technique Number 16.
I'm planning to look over all my sites with just this point
in mind. (The report comes with an impressive sales
page that should convert well for you too.)
I find this special report by Ewen Chia so valuable that
I have decided to let you get it at a special discount...
... but only if you become a member of my "Sunday
Special Discount" list. You can still join here:
http://www.ebooks-made-easy.com/sundayspecials.htm
I promise to leave the special ordering link there until
tomorrow (Tuesday), so don't miss it!
Sincerely,
Dirk Dupon
mailto:editor@smart-web-promotion.com
===================================
Sponsor Ad
===================================
"Online Business Basics" is a collection of 15 videos,
containing everything there is to know in order to set
up your own online business. It's easy to understand,
and in detailed step-by-step format. Get your copy at:
http://www.ebooks-made-easy.com/business
===================================
Smart Promotion Tip
===================================
You may not be aware of this, but there's a good chance
your email list is not working for you as you *think* it is.
If you publish an online newsletter, eCourse, tip-of-the-
day, special report, autoresponder message or email
list of any kind...
...you've got a big problem!
To find out why less than 10% of your subscribers may
actually be reading your email messages ... and what
you can do to reverse this problem, visit:
http://www.ebooks-made-easy.com/getresults.htm
You can download a f'ree copy of a new report series
that will show you how to get your list members to
actually receive, read and respond to every mailing
you send out.
Plus, for the first time ever, I'm sharing 24 secrets you
can begin using RIGHT NOW to pull in more profit from
any list.
This is NEVER-BEFORE-REVEALED information and
it will only be at the site for a limited time, so don't delay.
http://www.ebooks-made-easy.com/getresults.htm
===================================
Article of the Month
===================================
Before you read Jimmy D. Brown's article, I invite you to
sign-up to his "7 Daily Best-Seller Product Ideas" ecourse:
http://www.ebooks-made-easy.com/bestsellers.htm
(There's a special bonus gift included with the last of
the 7 lessons, so don't miss it!)
"How to Make More Money With Information Products
Than Ever Before By Using Three Powerful NO COST
Tools"
By Jimmy D. Brown
It’s all under your control.
If you sell information products and want to make
more money with them, there’s good news:
It’s all under your control.
That’s right, you can make more money with your
information products simply by doing something
that you have the power to do.
It’s not dependent upon anyone else. It’s up to you.
Let me explain …
While there are a lot of different aspects of selling
information products, there are really only two ways
to make more money with them …
Sell More
Refund Less
Really, it’s pretty much that simple.
In order to make more money with information
products you need to either SELL MORE or
REFUND LESS.
Or, better still, do BOTH.
Now, in the many years I’ve been selling information
products, I’ve found there are three powerful tools that
will help you do just that.
You can use these three tools to SELL MORE by
using them on your classified ads, solo mailings,
sales letters, autoresponder messages and virtually
any sales tool.
You can also use these three tools to REFUND
LESS by applying them to the information products
you create.
Care to find out what they are?
Read on …
*** Three Powerful Tools ***
What makes these tools so powerful is a combination
of important benefits
* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.
In fact, you already have them.
These three powerful tools are WAYS TO USE WORDS.
Tool #1. Education. When it comes to information
products, nothing comes close to the power and
profitability of educating your readers.
I’m talking the distance between the planet Pluto
and the computer screen you’re now staring at.
Not even remotely close.
Content is king. Nobody else gets to wear the
crown or sit on the throne.
Content rules the land of information products.
So, first things first, you gotta give your readers
information that educates them. You gotta teach
them something.
Do this in your promotion tools (ezine articles,
reports, sales letters, etc.) and you’ll have readers
thinking “This person knows something … I better
take a closer look.”
You’ll SELL MORE.
Educate customers in your information products
and show them how to produce results in their
own lives and you’ll make them happy, satisfied
customers.
You’ll REFUND LESS.
Tool #2. Entertainment. To be completely honest,
it’s not enough to solely provide content.
Even if it’s good content, that won’t always get the
job done.
Think of it this way: your high school civics teacher
provided you with (too much) content in a single 55-
minute class, but would you really buy anything from
him?
Maybe a hall pass or a set of earplugs, but that’s
about it. :o)
Nobody likes to read BORING content. We turn off
boring television programs, we fall asleep reading
boring books and we keep our credit cards tucked
firmly inside our pockets when we read boring sales
letters, ezine articles, solo mailings or special reports.
Make it fun. Make it entertaining. And you can do
that by using …
* Illustrations
* Funny stories
* Analogies
* Outrageous statements
I once wrote an article entitled “I’ll Swallow A Live
Grasshopper If This Doesn’t Boost Your Website
Traffic”.
Do you think anyone read it?
Ask yourself this: would YOU like to read it?
We love to have a good time, and there’s no reason
why you shouldn’t apply that reasoning to your writing.
Keep readers interested as they consume your
promotion materials by entertaining them.
You’ll SELL MORE.
Help customers enjoy reading page after page
of your product by entertaining them.
You’ll REFUND LESS.
When you add entertainment to education, you’ll
make more money with information products …
… faster than you can say “ “LIVE GRASSHOPPER.” :o)
Tool #3. Emotion. Whether it’s outrage over an
injustice, excitement over a success or piqued
interest over a possibility, our emotions drive us.
Few decisions are based on intelligent analysis,
but rather on emotional response. Few actions
are based on accurate data, but rather on impulsive
feelings.
We are emotional people. And there is no stronger
proof of that than to watch what we do and to listen
to what we say.
Your job is to get us emotional. Feel us with hope.
Empower us. Give us courage. Motivate us. Issue
a challenge. Inspire. Get us to do something.
That’s what we really want. More than education,
more than entertainment – we want someone to
compel us to do something to make our lives better.
And the power and profits go to the ones who can
do that.
Fill readers with hope and expectation with your
marketing materials.
You’ll SELL MORE.
Give your customers confidence and enthusiasm as
they read chapter after chapter of your information
product.
You’ll REFUND LESS.
*** Conclusion ***
If you want to make more money with information
products, then you CAN do it.
You’re in charge. It’s under your control.
Education.
Entertainment.
Emotion.
Three powerful tools that lead to incredible profits.
But, only if you use them.
Some will read this article and discard it like they
have done with countless others.
And some will get busy.
I think you’ll be one of the few who will make
more money.
Prove me right.
Jimmy D. Brown is the co-author (with Ryan Deiss) of
“How to Create Best-Sellers Online”. Discover the
incredible secrets to putting together your own
runaway hit product to sell on the Internet at:
http://www.ebooks-made-easy.com/bestseller.htm
===================================
Ebook Contest
===================================
Subscriber Richard Lane won a copy of the "Ebay
Extreme Package".
An email is on it's way to the winner.
If you would like to get a copy for yourself, go here:
http://www.ebooks-made-easy.com/ebayextreme
This month you can win a copy of "Turn Your
Autoresponder Into A Cash Cow"
All you need to do is let me know how much this
product is currently selling by visiting:
http://www.ebooks-made-easy.com/cashcow
Then send your answer to:
mailto:editor@smart-web-promotion.com?subject=SP_contest
The winner will be announced by me personally.
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Contact Information
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Publisher: Dirk Dupon
Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com
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Article submissions:
Did you write a promotion or marketing related article, and
want to see it here? Please feel free to submit it, but keep
in mind that we prefer to publish exclusive articles.
To submit your article for review, please send it to:
mailto:webmaster@smart-web-promotion.com?subject=My_Article
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