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SmartPromotion
Vol. 5, Issue 50.
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Smart Tips, Tricks and Tools for Web Masters
and Ezine Publishers.
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IN THIS ISSUE
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=> Editors Note
=> Smart Promotion Tip
=> Article of the Month
=> Ebook Contest
=> Contact Information
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Editors Note.
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Hello,
Welcome again to "SmartPromotion Ezine", and if you
are new... great to have you here!
I'm sure you've heard about Google's AdWords...
Google's new system makes it possible to deposit five
bucks, write a couple of ads, and instantly get access
to over 100 million people -all in less than 10 minutes.
In other words: Google AdWords is hot.
In fact it may be the first and best thing to do to get
instant traffic to your web site.
But it's not always as easy as it sounds -AdWords
has some nuances, and some people have a rough
time using it in the beginning.
Well here's good news... here’s a five-day email
course out that you should take a look at...
My business colleague Perry Marshall has written
this very helpful course called: "5 days to success
with Google AdWords".
And for once, the email course is 100% f'ree ;-)
You can get it from here:
http://www.smart-web-promotion.com/googleadwords.htm
All I can say is that if you’re in an Internet business
and you’re using Google Adwords (but ESPECIALLY
if you’re not) then you’ve simply got to check this out.
Enjoy this issue, and have a great day!
Dirk Dupon
mailto:editor@smart-web-promotion.com
PS: And here's something completely different... ;-)
I've just created a new Ebook, called: "101 Everyday
Tips for Losing 10 Pounds Fast".
If you like the idea of burning fat without working out -
or taking pills- you may be glad to hear that you can
download some samples from my Ebook from:
http://www.ebooks-made-easy.com/101diettips
By the way, I got the pre-written sales page from the
Nicheology site:
http://www.ebooks-made-easy.com/pvm.htm
If you are a member of Nicheology, you can create
your own niche Ebooks and Special Reports to sell
from your own site fast and easy...
Anyway, I just wanted to share this with you... hope
you appreciate it.
===================================
Sponsor Ad
===================================
"378 Internet Marketing Predictions" got all my neurons
frying with new ideas... And now you can also take a
peek inside the Ebook written by the "Nostradamus of
Internet Marketing" by simply visiting this web site:
http://www.ebooks-made-easy.com/future.htm
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Smart Promotion Tip
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Here's a new Clickbank tool that I just discovered...
... and it's f'ree, so put your wallet away! ;-)
Armand Morin "CB Clicks"allows you to have your
own Clickbank ID on thousands of pages all over the
world and making you boatloads of profits... and all
handsfree!
Sound interesting, no?
You won't believe the system that Armand Morin has
created, so go find out how it works at:
http://www.ebooks-made-easy.com/cbclicks.htm
TIP: You can see an example of a CBClick ad that I
have placed on my Ebook site:
http://www.ebooks-made-easy.com/article3.htm
Once you have your own ads up (and it's extremely
easy to get your code), you can refer people to the
CBClicks program, and benefit from their traffic...
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Article of the Month
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"How To Start A Membership Website"
by Janice Ayre
Are you passionate about a topic? Here’s how to
turn it into a membership website and earn ongoing
recurring income
Want to sell online content with your own membership
site? And earn ongoing recurring income from your
subscribers?
The transition from free to "pay-for-content" is taking
the Internet by storm.
What is a Membership Web Site?
Essentially, a membership site is when anyone pays
to access information you publish in a password
protected area on your site.
Your subscribers pay to access protected information.
You can offer exclusive articles, information, or even
a service (like software, games, ebooks, or music).
Selling online content via a password protected web
site has become big business. Not only is it fast to
set up (with the right tools), but the start-up and
running costs are minimal.
Work from home entrepreneurs and big businesses
alike are lapping up this new found revenue source.
Companies like the New York Times, Yahoo!, Wall
Street Journal, and famous singers, are launching or
running membership sites. The little guy can set one
up just as easy.
People are willing to pay for online content. In fact,
the "Online Publishers Association" revealed that
payfor content is emerging as a hot revenue model.
Business content, personals/match making, and
entertainment are the hottest niches.
But even smaller niches, like DVD authoring, sports
coaching, marketing services, and dieting are producing
massive profits. This gives the every-day-person an
easy way to turn their hobby, specialized knowledge,
or profession into a paid membership web site.
The transition from free to for-pay content is real.
Consumers want exclusive information. They're
hungry for it. They want it now, and they're willing
to pay for it.
A big seller for online content is ‘convenience.'
Provide what they're looking for all in the one place
and you're likely to increase subscription rates
dramatically.
Subscribers are paying anywhere from $9.95 a
month to $19.95, and in some cases up to $200
a month - depending on the nature of the content.
Annual subscription renewals hold a solid 72%,
giving site owners an impressive recurring residual
income. Renewals accounted for nearly half of paid
content sales in 2001.
To make a subscription based membership site
successful you need the following steps...
Step 1: Target the right market: Find a 'community'
of people, companies, etc., and find out what they're
buying! You want a hungry market. Then design a
membership site around that. Find a market that is
passionate about a subject. There are so many
topics to choose from. Doing a key word search
will reveal what people are searching for online. You
can know before you even launch a membership
site if there's a big enough market.
Step 2: Get subscribers: If you've done step one
right, you won't find this step such a challenge. We
use a combination of viral marketing and joint venture
marketing. It's a powerful concept. This way you
don't need to worry about search engines, banner
ads and the like (not that there's anything wrong
with them).
We simply contact someone well known, or even
not so well known in our target industry and strike
up a deal to offer our subscriptions to their customers.
We then create ebooks, or find simple software
tools online, that can be passed on from prospect
to prospect. Information documents (like case
studies) can produce good viral marketing/word
or mouth advertising.
Step 3: Make it unique: Ideally potential subscribers
shouldn't be able to find the same information elsewhere
online for free. Your job is to search online (and in
some cases offline) for content, and provide it in a
convenient manner for your subscribers. Being unique
could just mean having exclusive interviews with
experts in your field. If you've done the interview, then
that's unique. Finding experts (and even famous people)
to interview is not hard. In fact, as your site grows in
popularity they are likely to contact you. This situation
gives you a two-fold advantage. It gives you credibility
or an endorsement, and it gives you exclusive content.
Of course your exclusive content may be from your
own specialized knowledge!
Step 4: Add tools or services: A good module to have
is one that combines a variety of information, services,
tools, software, etc.
Now you don't have to get complicated. There are a lot
of little tools you can find for free online, that can support
the main content you're publishing. That's why we include
a mix of audio files, articles, and simple tools. Keep
things simple. If you're not interested in doing audio
files... pick something else. It's that simple.
As complex as this seems, many companies offer
a low cost, easy-to-use software solution. A few
companies, like MembershipSiteAdvisor.com offer
a free software membership management tool to
subscribers, allowing them to manage all of these
routine tasks. This makes it possible for almost
anyone to start and market a membership site for
next to nothing.
For more information, resources and tools for starting
and running a membership site, visit
www.MembershipSiteAdvisor.com
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Ebook Contest
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Subscriber Peter Van Veen won a copy of "Turn
Browsers Into Buyers"...
An email is on it's way to the winner.
If you would like to get a copy for yourself, go here:
http://www.ebooks-made-easy.com/browsers
This month you can win a copy of "Profit Pulling Reports".
All you need to do is let me know how much this
product is currently selling by visiting:
http://www.ebooks-made-easy.com/ppreports
Then send your answer to me via this link:
mailto:editor@smart-web-promotion.com?subject=SP_contest
The winner will be announced by me personally.
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