Create Your Own Ezine Traffic Machine.

Create Your Own Ezine Traffic Machine.

By Terry Dean

How would you like to reach a couple of million people with
your products and services...for FREE?

That is exactly what occurs when you start writing articles
and submitting them to hundreds of ezines. Currently there are
tens of thousands of ezine publishers online and almost all of
them have one thing in common. They are all looking for good
content to publish in their newsletter.

If you have good content (not a sales letter cloaked as an
article), then you can be their savior. You can give them exactly
what they need. Then, they will give you what you need in exchange.
They will give you exposure for your business.

Every article comes with a resource box attached at the end of
it. While your article should not be an effort to promote your
business, your 4 to 6 line resource box should be an outright
ad for you and your business. You are free to advertise your
web site, your products, your services, or any affiliate program
that you are a member of.

You may say to me that you are not a writer. Well, that just
doesn't matter. What do you know about your industry? I am sure
there is something you know. The writing style online is not that
of English professors. The best explanation of what is popular
in the online world would be to define it as a "down home" style
of writing.

Since the technology we are all using seems so impersonal, your
readers are seeking someone who is real. You can write in a
conversational tone. Below is a quick step-by-step system to
writing your first article.

1. Decide on a topic.

You want to choose a hot online topic. What are people talking
about on the news, in discussion boards, and in ezines that you
are receiving. Look at the articles from some of the magazines
in your industry to gauge where people's interest is at.You want
to make sure that your article is covering a subject people are
excited about.

2. Create a Title.

The title will make or break your article. A title for an
article is just as important as a headline for an ad. If your
title doesn't grab people's attention they will never read the
rest of the article. If they don't read the article, they won't
see your resource box. Write a minimum of 10 - 20 titles and then
let your family or friends pick the most interesting one to use
in your article.

3. Write 3 - 5 Major Points.

The key to making your writing easy is dividing up the content.
Through creating these main points you can also establish a flow
to the article. Using a step-by-step system will also help you stay
organized in your mind .

4. Decide on the number of words...probably around 500 for ezine
articles.

Most ezines publish shorter articles than what you see in magazines.
The best number to plan for is to create articles that are around 500
words in length although some ezines may ask for a little bit longer
of articles.

5. Divide up the number of words and create each section
individually.

If you have 5 points, each one only gets 100 words. Once you add
on a short introduction and a short conclusion, then you are at
about 80 - 90 words per section. If you have 3 points, then each
section will have around 150 words plus an introduction and
conclusion. It is easier to get started when you think of it like
this. You don't have to write 500 words. You need to write 150
words.

6. Create Your Resource Box.

Give your contact info such as your name, email address, and
web site. Then, give one or two benefit phrases, headlines you
could say, along with web site links. You will receive your
absolute best results if the benefit phrases coincide with the
article you have ust written.

7. Edit it.

Take a step back after you have written and prepared your
article. Sleep on it. Come back to your article the next day
and edit it. Rephrase sections that you can make better. Do
a spellcheck. It is amazing what a short rest will do for the
creative process.

8. Email it to ezine publishers with a short cover letter.

Find a large section of ezine publishers with their name and
contact emails. Send it to them with a short personalized cover
paragraph at the top. Personalization is a major key since most
ezine publishers receive hundreds of these emails every day. You
need to make your emails stand out of the crowd...

To find ezine publisher addresses, use databases such as:
http://www.homeincome.com/search-it/ezine/

Also, pick up the names and email addresses of any publishers
you currently receive mail from.

You can either send out the article and personalize it for each
individual publisher or you can use a program such as MailKing
which can send out personalized emails for you:
http://www.mailking.com/

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Terry Dean is the creator of the "Instant Internet Cashflow
System" which will give you a roadmap of how to develop a
$100,000 yearly Internet strategy, achieve Top 20 rankings
on search engines, develop your own Hot Internet Products in
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http://www.allthesecrets.com/ic/a564z/index.html