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Start up, publish, and make
money with your E-zine.
Every serious marketer and web site
owner should have a newsletter or
E-zine (Electronic Magazine) to stay in touch with his/her subscribers
and customers.
Publishing a newsletter is a great way to secure a relationship with your
subscribers, to get repeated traffic to your web site, and to promote your
(or someone else's) products and services. Not to forget that you can
charge for advertising space...
In other words, it's the ultimate marketing tool!
But don't forget that it takes hard work, smart marketing, and quality
content to survive and establish one.
Read this excellent article on how to start up a
newsletter in 8 steps.
Before you send your
newsletter.
Do a final spell-check to catch last-minute
edits.
Send a sample of the newsletter to yourself in
a few different
E-mail programs to control and adjust the final layout style.
Check and double-check all the links. There's
nothing more
frustrating for a reader to be sent to a web site, and find out
that the site is gone.
TIP:
Before you publish your first issue, put some time in promoting
your newsletter by submitting it to all the possible promotional resources.
This will mean a substantial difference to your subscriber growth.
Grow fast! Trade ads
with other E-zines.
It is a common method for E-zine publishers to
promote each other.
Trading ads with fellow publishers is one of the best ways to build
your subscriber base.
By advertising E-zines that are related to the subject of yours you
help your readers to find more information about the subject.
They will not forget the time you have saved them by not having to surf
hundreds of sites
to find these publications. Other publishers will
advertise your E-zine (for FREE!) and bring you more subscribers.
This is extremely useful if you have a new E-zine. And it saves you a
lot of money, your ad is printed in other E-zines for nada while other
advertisers have to pay the full price :-)
Here are two resources to assist you in this process.
E-ZineZ Ad Exchange
http://www.e-zinez.com/classpro/viewads.html
Ezine-Swap
http://www.ezine-swap.com/
Subscribe: ezine-swap-sub@promotefree.com
Grow even faster! Join
an ad swap service!
If you are looking for advertisers, you may
try to find more subscribers
first. Chances are big that many of your subscribers will eventually be
interested in advertising in your newsletter.
If you want to know an easy way to gain subscribers, you should use
an ad swap service.
These services let you swap all your available (unsold) advertising
space with ads from other publishers, and you can even buy additional
ads in other publications for a very reasonable price!
Chris Dillingham owns an excellent swap service, and you can find out
all about his service at: http://www.advantageemailcoop.com
I have been using Chris' service for some time now, and my subscriber
base has been booming!
List your newsletter or
E-zine in the following newsletter services. There
are several with searchable catalogues. They get lots of visitors and are
a sure way to quickly find new subscribers.
Top Biz News
http://www.topbiznews.com/publishers.html
The E-ZineZ Search Engine:
http://www.e-zinez.com
InfoBot: E-mail Publishers Resource Center:
http://www.infobot.net
The E-zine News:
http://www.ezinestoday.com
Newsletter Access searchable Directory
http://www.newsletteraccess.com/
These will get you started, but if you want more lists and tips, use my
"Web Site and E-zine Promotion Made Easy" E-book.
Mailing lists devoted
to announce E-zines:
Announcement lists are
especially devoted to announcing E-zines,
newsletters or mailing lists. Subscribe to a few lists and then post your
announcement once a week (be sure to follow the list owners rules or
you can get banned.)
If your ad appears, you should get several more subscribers and
additional traffic if you have included your URL and subscription
address along with your announcement.
You'll find lots of them in
my E-book.
Smart advertisers use the
E-zine Directory.
The best way to get a huge response to your
E-zine, web site, product
or service is to place an ad in an newsletter or E-zine. Finding the right
E-zine or newsletter to publish your ad in is another problem that can
take up lots of your precious time.
The easiest way to do it is by using the Directory of
Ezines.
This excellent searchable database contains
over 750 publisher-submitted
E-zines in about 70 categories, including circulation, frequency, publishing
schedule, deadlines for buying ads, and publisher's contact information.
The listings show the last time the
E-zines were modified, (those are
flagged with a little button), when they were first published, and if the
publication accepts free ads or articles.
You pay only 39$ for a whole year membership, and believe me, this
is a small investment if you are serious about E-zine advertising.
The Directory has all
the necessary information like; publication times,
ad rates, dead lines, name of the publishers, number of subscribers,
articles policy, and everything else you need to know.
This will be the best purchase
that you will ever make if you
publish an E-zine or newsletter!
E-zine advertising
works! If you chose the right E-Zine and you wrote
some appealing copy or ad, you will see action within 24 hours after
your ad is sent out.
TIP: Even if you don't
take advantage of this service, don't forget to
list your own E-zine in it, so advertisers can find you!
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